Me!! I went to Turkey last November for 16 days.
I think our itinerary was:
1st day : fly to Istanbul and immediately catch connecting flight to Kayseri (Cappadocia region)
3 days in Cappadocia (Goreme, specifically)
The big thing to do in Cappadocia is take a hot air balloon ride but I am afraid of heights. We did a horseback ride through the Rose Canyon instead and it was spectacular. Selime Monastery was also one of my favorite things here.
Fly to Dalaman airport and then 2 nights in Fethiye – we went to Oludeniz during this
Bus from Fethiye to Denizli and then Pamukkale – 1 day in Pamukkale
Train from Denizli to Selcuk – 2 days in Ephesus/ Selcuk
Bus from Selcuk to Bergama – 1 day in Bergama
Bus from Bergama to Canakkale and then to Troy – 1 day at the ruins of Troy
Bus from Canakkale to Istanbul – 4 days in Istanbul
I loved all of it but it was a packed itinerary. If you want a slower paced vacation I would cut some of those destinations. Turkey is a big country so it’s hard to get from the center to the Med coast to Istanbul, even in two weeks! Since we went in the fall we spent less time on the coast since it wasn’t beach weather, it was still beautiful though.
We did hotels the whole time, just went with the top ranked ones on Tripadvisor in our price range and they were all nice. The Yacht Classic hotel in Fethiye had private balconies with hot tubs. The Kybele Hotel in Istanbul was super romantic and cute. And we stayed in Melrose House, kind of a B&B in Pamukkale, and oh my goodness… their little onsite restaurant had some of the best food we ate in Turkey. Simple but delicious!!
We went to the Seven Hills rooftop restaurant in Istanbul, which has amazing views of the Blue Mosque and Hagia Sophia. The food was good, not great, but I would recommend it to anyone just for the magical view.
We budgeted $5k for it and I think we spent about that all together, but we did splurge on a few hotels and we did do quite a lot of traveling in the country, so I think it’s possible to spend less than that.