Post # 1
We have been iced in since Thursday night so I’ve been looking at flower arrangements and planning my spring garden all morning.
I was just wondering what all goes into being a florist? Now, I’m not saying I want to be one, but I’m just curious about the life of a florist. What are the best and hardest parts of the job? It seems awesome to work with flowers all day but it has to be way more than that. Just curious 🙂
Post # 3
I’m not a florist, but I am a floral designer. The difference? I don’t have a shop; I’m flexible and can travel; I specialize in weddings.
What goes in to what I do is about 10% actually working with flowers and 90% everything else – networking, marketing, emailing and phone calls and in-person meetings with clients and potential clients, doing market research (looking at pinterest, wedding inspiration blogs, etc. to keep up with trends), doing specific event research (if a client wants a particular type of flower or plant I’m not familiar with and I have to figure out where to source it; when a client wants everything at their event to fit into a certain design scheme or artistic movement, etc.), processing photos I take of every event I do for publication online, updating social media (facebook, pinterest), etc. Because I don’t have a shop, I only purchase fresh materials when I’m working on a specific event. In between events, I’ll often practice or create my own arrangements using things from my yard or native plants to the area where I live.
The best part of what I do is creating a (temporary) work of art to celebrate an important day in someone’s life. I don’t only do weddings, but that’s primarily what I’ve done thus far. The most challenging aspect is balancing multiple events in a short period of time with other parts of my life. I had one weekend in August where I had three weddings booked (not normal circumstances) in two different states. I made it through all three, and was proud of my work for all three events, but it was extremely rough and I got almost no sleep for nearly a full week. It took me several days to recover afterward.
Do you have any other questions?
Post # 4
@greensnapdragon: whoa really cool!! I knew there was tons of behind the scenes work. What made you decide to do what you do?
Post # 5
@sheepandbear: To be honest, it was kind of a happy accident. The first wedding for which I ever did flowers, I was a bridesmaid in the wedding of some friends getting married over a long weekend in a rural area of Colorado. My (then fiance, now husband) and I arrived ready to help with all the DIY stuff we knew was happening on-site to find that Aunt Somebody had gotten a bunch of flowers at a grocery store and the bride decreed that I’d be putting them all together into bouquets and bouts and such. I’d never done anything like that before, but I managed to put everything together and it looked beautiful. Then I did all the flowers for our own wedding, and for my sister’s wedding a few months later. After that I did flowers for a big, fancy hotel sit-down June wedding for a friend. I decided that if I could pull off that event, I could make a go of it. When we moved to California, I did flowers for a few more weddings to build up my portfolio, did tons of research into techniques and the industry, and the rest is history. I’ve always had a green thumb and been interested in flowers and plants; my parents were big gardeners and nature-lovers and I inherited some of that from them. But if you’d told me 6 years ago that in 2013 I’d be a floral designer, I’d have never believed it.