Best store to buy ering at?

posted 2 years ago in Rings
  • poll: Which store?
    Zales : (4 votes)
    5 %
    Helzberg diamonds : (3 votes)
    4 %
    Shane Co : (9 votes)
    11 %
    Kay : (3 votes)
    4 %
    Jared : (3 votes)
    4 %
    Wedding day diamonds : (0 votes)
    Other : (58 votes)
    73 %
  • Post # 2
    7920 posts
    Bumble Beekeeper
    • Wedding: September 2015

    I hear a ton of complaints on this board about Zales and Kay. 

    My guy felt the same way about brick and mortar. He wanted a trusted name so Tiffany & Co it was for us I am thrilled with the ring so I clicked other. Obviously you can get more sparkle bang for your buck elsewhere but the peace of mind was worth it to him. 

    Depends on your priorities! But definitely search through reviews/the ring board. 

    Post # 3
    2107 posts
    Buzzing bee
    • Wedding: October 2015

    My best friend custom designed hers at Jared, and has had nothing but great success with them. I went to local jeweler, so I can’t really comment on my own experience. But I know Jared does great work.

    Post # 4
    450 posts
    Helper bee
    • Wedding: October 2014

    Definitely find a local jeweler.  I was able to get a better quality diamond for cheaper than the same size diamonds were at chain stores.

    Post # 5
    536 posts
    Busy bee

    Small, local jeweler all the way if you absolutely must do brick and mortar. 

    Post # 6
    1629 posts
    Bumble bee
    • Wedding: October 2014 - Church


    Obviously you are not in my city, otherwise I would recommend the store that FI went to for my e-ring. I recommend going to a jeweller that is not necessarily a chain but is a reputable one in your city. They usually have the best customer service, etc. They were amazing to deal with – we got our wedding bands from them as well, which they gave a deal on. They are also usually willing to work with you on a price.

    It’s an exciting time – just go somewhere you are comfortable and a place where they know what they are talking about.

    Post # 7
    308 posts
    Helper bee
    • Wedding: May 2015

    My FI got mine at Shane Co and said they were extremly helpful when he was looking. I had never gone ring shopping with him nor did I tell him what I wanted so he went in there with no clue where to start. He said they went over every detail with him about the cuts, the size and quality and worked with his budget. The nice thing about Shane is that you can upgrade your diamond. So if a few years down the road we want to upgrate we can and just pay the difference and they will do the rest. Their insurance is really good too.

    Post # 8
    1246 posts
    Bumble bee
    • Wedding: October 2014

    I reccomend a locally owned shopped with GIA certified diamonds. 

    not sure where you are from but look into if there is a diamond district where you live. 

    Post # 9
    56 posts
    Worker bee
    • Wedding: October 2014 - local park

    I got mine at Kay’s and didn’t have any problems.  The only problem I ever have is that they make me bring in the receipt every time I come in to have it cleaned and examined because I ordered it online and their online system isn’t available in the stores.  No problems with my ring though.  Plus, I bought it on sale (well, told my fiance to buy it when it was on sale) and I’ve never seen another one like it 🙂

    Post # 10
    1649 posts
    Bumble bee
    • Wedding: August 2015

    Honestly the only chain B&M store I would trust is Tiffany. They have rigorous diamond testing and grading facilities so even though I’d overpay, I wouldn’t be overpaying at Zales/Kay/etc for an I1 stone. I’d rather overpay for a good quality VS2.

    I bought my diamond online when I got my first engagement ring (Blue Nile), and it was sparklier, better cut, and way less included than something I’d find in a chain store.

    When I took it into People’s (Canadian version of Zales) they said they would charge around $6000 for a stone of my quality, whereas I bought it for $2200 off BN. 

    I would say to try a local jeweler as much as possible. Local jewelers can work with you to find a great quality diamond in your budget and generally won’t sell you a crappy stone unless you ask for it. 

    Post # 11
    4655 posts
    Honey bee
    • Wedding: May 2016

    Definitely a reputable, local jeweler! I also think you recurve better customer service than a chain.

    Post # 12
    1256 posts
    Bumble bee
    • Wedding: October 2014

    I agree with Pp, I wouldn’t go to any of those. Only chains I trust are Tiffany, Cartier, etc. Find a local jeweler who uses GIA instead of those options. 

    Post # 13
    297 posts
    Helper bee

    Tiffany! Always!

    Post # 14
    712 posts
    Busy bee
    • Wedding: September 2014

    I second finding a local store, my FI was the same way and refused to buy on line (he wanted to see it in person!). I would say advoid the mall stores like Zales and Kays ect unless 1) you really know what your doing/looking for or 2) you could really care less about what quality and cost it is.

    Go to and find a jewler with good reviews in your city  

    Post # 15
    1302 posts
    Bumble bee
    • Wedding: October 2015

    i have had nothing but positive experiences with zales. these bees here are so anti-mall rings, but sometimes it’s just what you can afford. granted, i do live in NYC and customer service might be better for the tourists, but i really think you should go into stores yourself and see what you like. but for me, zales all the way!!! 🙂 

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