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We're going to send them to everyone. We don't give gifts for announcements, so I don't expect other people to either.
I've never heard of giving a gift just because you receive a birth announcement. Also, on the receiving end, I've never felt compelled to send a gift just because I received an announcement. I sent announcements to close friends (that includes those that attended my shower), close family, one to work since they sent me a bouquet in the hospital, and one to my OBGYN with a thank you card included.
We're planning on sending them to pretty much our whole family and all of our friends. I've also never heard on sending a gift just because you received a birth announcement, so I don't think anyone will think an announcement is a gift grab.
We pretty much sent them to all the people who had given gifts for our baby up to that point so it included all of our family and some friends. We figured if they were kind enough to give them a gift, then we should be kind enough to take the time to send them an announcement. Don't worry too much about people thinking you are expecting a gift, I think they'll just be excited to see a fun piece of mail for once. :)
I sent to family, friends, coworkers and even a few of my close clients at work.
Surprisingly, I got a few gifts back from the birth announcements that I was not expecting. Just make sure you follow up with a thank you note to whoever sends a gift and it should be fine.
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Anybody know the etiquette on sending birth announcements? We don't want anyone to think we are just asking them for a gift, but we also don't want to leave out anyone who expects one. Who did you send birth announcements to? Family, friends, anyone who attended your shower, etc?