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Honestly, I think that the dye lot issue is a lot smaller than many people say. I would just have them re-order the correct dresses, rush at their cost.
I think you should demand they provide the right dress and i'd bitch about how even if they are hemmed, they won't be the same. They CAN rush order those and the specific dye lot stuff is pretty minimal. You will not notice the difference. Plus, it'd be less than the hemming!
If they refuse to asap ship you new dresses, demand they reimburse you for half the dresses and the cost of a seamstress and you will get them hemmed yourself. Don't let them have your dresses back if you can help it, this way YOU control how they are hemmed. And maybe a nice seamstress will help them lie better if she can see the shorter version.
Tell them they messed up and you don't trust them but it is their perogative to fix THEIR mistake that is causing you a lot more headache than the money is worth.
This is a huge mistake on their part and they do need to correct it. Give them a call and find a solution that will suit both of you. I don't think that you will get money back due to many store's policies. They write them on the walls or in the contracts you sign when you purchase the dresses. You can try, but do not be surprised if they cannot offer you anything.
I have also learned that getting upset and yelling at people is not the way to get what you want. It makes you look unstable and hot headed and they will think you are a b**ch and not want to help you to the best of their ablility. Try to be calm when you talk to them. You need to show them you are upset about the situation and need it corrected, but treat them in the manor in which you expect to be treated. Also, try to take to your sales person or the manager right away. Most girls who answer the phone will not know the whole story and will not give you proper information.
Good luck to you!
DSC_9001.JPG (3838.5 KB, 94 downloads) 1 year old 
Thanks for the quick feedback, ladies! I've spent over 30 minutes on the phone with them from England so far, first explaining to our salesperson, then calling back to her manager when I wasn't getting anywhere, and now leaving word for some higher manager. Hopefully she'll call me back! Eventually I will reach someone who has the power to resolve it. I'm pretty stubborn in that I will just keep calling (nicely, of course) until I get my way... Thank goodness for cheap international calling through Skype, right? :)
Just wanted to see what you girls would ask for- my first 'offer' to them was 50%, plus cost of alterations, but they didn't seem to like that. :) I definitely am going to get the alterations done here in England, as I can't chance the dress getting lost or delayed in the mail.
Keep trying. SOMEBODY has the power to make you happy. Just keep asking to speak to someone's manager and move up the chain. They shouldn't just shaft you because they're idiots and messed up.
If it was ANY other item, it'd be fixed, riiiight? They should know all the bad press this will get them on Weddingbee, lol
Let's start off by saying that these people are bad business owners. They should have never ordered the wrong dresses, but we are all human and mistakes happen. On the other hand, they should have fixed it, no questions asked. Since we've established that they are difficult to work with and cannot be trusted, I would have them keep the dresses, reimburse you and order them somewhere else. You eliminate all worries. You can always find a different dress without all the headaches. Its not worth putting yourself through the stress of arguing with them or waiting to see if they'll hem them right. Or if you even get them all back before the wedding!
Good luck in whatever you chose to do! 
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Hi hive. Am just looking for a bit of advice here.
I'm a BM in a wedding in August, and the dress shop (Bridal Mart) sent two of our dresses in full-length, instead of the knee-length that we had all ordered. (Ugh!) We can't just order new ones, as we'll have different dye lot issues (they're a pretty specific green), and we're running out of time.
Bridal Mart is not taking much responsibility for this problem-- they have now admitted it was their mistake, but their only solution is for us to mail (postal service) the dresses back to them, and then they'll mail them to Watters to be hemmed, then get them back, then mail them to us again (just in case there weren't enough ways for the dresses to get lost! :) ) They're not offering any sort of financial compensation for the error- they just say they will 'fix' the dresses. But I think we all know that a hemmed full-length dress normally lies quite differently than a skirt that's made to be knee-length. I don't think it is fair for them to just hem them, without offering anything else to make up for this problem. It's further complicated by the fact that my dress is now with me in England (the wedding is in the US)- they sent without making sure they'd ordered the right dress.
So my question is: what do you think is a fair compensation to ask for, on top of them paying for the hemming?
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