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Personally the brand doesn't matter to me when I consider what dress I'd like my girls to wear. The price being reasonable matters. And of course the quality and design mean a lot too. I want them to have something that will at least make it throw the entire evening! And I want them to feel good in it. I'd consider buying a dress online but I suggest, if you do start this, I'd suggest also selling swatches of the fabric/color. So we'd be able to purchase those at a low cost and see what we'd be getting before we bought the dresses.
I think it's a novel idea, however, I think a strapless knee length a-line dress doesn't sound like that exciting--i'd probably look for something online in a more rewearable style and/or material that is a little more fashionable.
Reasonable price and design are key factors for me. I think the ability to mix and match tops/skirt styles sold as one dress piece in "real" sizes and the ability to return/exchange, perhaps even a choice in material (chiffon for instance--shantug silk isn't really something I dig) would be better.
I'd be interested if you had something in a light blue I think my sister MOH would like the less expensive dress idea also.
I LOVE the idea of a bm dress being between $50-$80!!!!! My bm's would also love the idea considering they are the ones paying for the dresses ;) I think you should go with it and if you do before my wedding let me know!!!
Thank you for all the helpful comments! This is extremely helpful. I am only in the preliminary stages of tossing around the idea so I dont have any stock yet, but I appreciate your enthusiasm!
Price is a HUGE factor!!
If you're only going to have online offerings, be sure to offer 1) fabric samples by mail (at the smallest cost you can afford), 2) DETAILED sizing chart - try to make the dresses true to size though, none of this wedding business suddenly-I'm-six-sizes-bigger nonsense :), 3) a detailed return/exchange policy.
I've seen some stuff like this, but have been turned off because most that I've seen have been too simple; spaghetti strap A line princess waist, no variations (check out Amazon if you want to find a MILLION of those dresses!) -- which I feel like screams "high school prom!" - not exactly the look I (or my BMs) are going for :) ~ so props if you can be creative with the styles you offer!
Good luck!!!
Price was a major factor for me because Fi and I are paying for the bridal partys attire! I did find my BM dresses from Nordstrom for only $38 a dress, that is rare, but it happened! Your business sounds great. Like the others, a variety of styles would be good. Otherwise, spending that much on a dress is great...I was so excited about it, I blogged it!
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Hi hi! After being a bm 8 times and a bride once (with three receptions), I am contemplating entering the wedding biz and would love to get your thoughts! After spending a ton on expensive bm dresses ($150-$300 each), which I usually donate afterwards, I am thinking of starting an online bm dress site with affordable bm dresses. Would you be willing to order a bm dress from a website with an average price point of $50-$80 per dress (excluding shipping costs)? The dresses would likely be shantung silk or satin in a few pastel colors in a simple knee length a line strapless/spaghetti strap design. I would not be able to offer alteration services.
When you purchase a bm dress or look for a bm dress, how much do the following things matter to you: brand, price, quality, design? Thanks for your thoughts!!!