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I think their $99 is going on right now. When that happens, they also take $50-$200 off most of the dresses in the store.
ETA: I bought my dress there, and it was at the tail end of their $99 sale. They told me they had just taken down the signs for it, and enticed me to buy it by giving me $200 off. And I did.
The $99 bridal sale that gilneas mentioned is the only sale I have heard them running. I got mine during such an event...my dress I think was $100 or was it $150 off?
My best friend used to work there so when my sister got engaged we went to the store and she gave us all the inside info:
They are pretty much ALWAYS on sale- as mentioned they take $50-$200 off every gown in the store. The $99 dresses are either on special for $99 or the "non sale" price of $199. The $50-$200 sale does go off for like 4 days but they are required to price match so even if you bought in one of those 4 day non sale windows they would still have to give you a refund when the sale went back on in a few days.
When you buy your gown you should also get 10% off of all the accessories (veil, bra, slip, tiara, etc)
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Does anyone know if they do a big sale at the end of the year?
I'd hate to buy a dress and then it be on super discount in a month!
Anyone familiar with their sales patterns at all?
Thanks!