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Id say if you are doing online it might be weird to specify guests and I think its fine just to do it on the invitations. We didnt specify on our paper STDs because we will do it when we send invitations.
Good question. I am doing online STDs too, and I am wondering the same thing. Especially since if teh POINT of STDs is to allow people to start making travel plans, one would think that knowing exactly who is invited (e.g. +1 or not, kids or not, etc.) would be a necessary part of those plans.
Hmmmm.....
I could probably do a mail-merge invite (through mail chimp -- check it out!!), but at the same time, this won't necessarily indicate who all is invited in the way the "X seats are reserved in your honor" does. And even if it goes to a friend, they may think that they get a plus one even if they aren't.
All very tricky.
Now that I think about it, I think I will just send these out nameless, but plan to send the actual invites pretty early--which also helps given that I am going to have an A-list and B-list.
If you are planning to invite families more or less in tact (i.e., with children) then its probably okay to not specify names. however, if you are planning to just invite adults you should probably do so now. I did that with mine and even included language in the save-the-date letting folks know that it would be adult only affair. Everyone was going to have to travel at least 4 hours to get to the wedding location and I didn't want anyone to say, "Well if I'd only known sooner that x wasn't invited..."
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For an mass email save the date, do you specify who exactly is invited? Like children or significant others? Or does that not come until later when you send invitations?