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Did you get these prices from the Etsy designer and Mercurio Brothers? Are you factoring in return address printing (if you're doing that) and/or calligraphy?
I based the Etsy price on what I'm willing to pay a designer using the Custom/Alchemy feature... which I determined by looking at their current "Custom" requests for wedding invitation designs.
The Mercurio pricing is from their website, the differences being whether we choose 1 vs 2-color; good vs better paper quality. I should add that I've received samples from them already and am pleased with their work.
No return address printing as this increases the cost with Mercurio. (I'm fine with running them through the printer for the return address on the flap.) The actual address will be written by me.
Make sure that the designer that you choose has worked with letterpress before and can show you printed samples. Not ever graphic designer understands the limitations and best way to design for the letterpress process of printing!
Good Point Sally! I think you are not offering enough for the design services. I was told by an Etsy seller that they charge between 40-50 an hour and wedding invites take more time then just an hour. Good luck though! I love letterpress!
I agree with Sally and Kate. Having some LP experience is key. I also have to say that $50 for a custom wedding invite design is really too low, IMO. Obviously every designer has a different way of calculating how much their work is worth, dependent on their experience and how much they actually want to make in profit, but there's a fine line between budget shopping and then just outright devaluing good creative work. I know there will be people willing to do it for $50, and in some cases you might be lucky and snag an excellent designer, and in some other cases, you'll get what you pay for.
This is not at all a criticism of the OP -- I totally realize you only used prices you currently saw on Alchemy as a guideline for your own estimated costs -- but that's just a criticism of the system in general. As someone who works in the creative field, it just makes me a litle steamed to see other creatives get taken advantage of and propspective clients not really getting that these people do want to earn a living off their work, not just give away good work for pennies an hour! Okay, that's the end of my personal rant =).
In short, your plan is feasible but perhaps not entirely realistic or fair on the design side. If you're going to set your Etsy price at a lower price point for budgetary reasons, take other things into consideration like -- is your design inspiration thorough enough that the designer won't need a lot of extra work or guidance to create the look you want? Doing design revisions can be time consuming, so just be straightforward and exact about the elements you want. A couple rounds of edits is the norm, but once you get into the 10s of rounds, then that's a litle iffy =). Does the designer you want to hire even do similiar work? It'd be best to find someone who actually does stuff very similar to your inspiration, since that means it'll probably take them less time to execute as someone else who needs to build the design from scratch.
Thanks for the feedback!
No offense taken on the Etsy $ suggestion. I will certainly consider increasing the amount I'm willing to pay. I suppose my concern now would be that I would have to sift through a plethora of bids. But, as you many of you say, the more experienced and talented designers may ignore my custom request because of the low figure offered. i think I may have to keep researching my options before taking the plunge.
I was also in the same boat as you. I recently fell in love with letterpress also. I got my suite done by www.sfsee.com They do not have prices on their website or anything about letterpress but if you email them with your invites, they can price it out for you. $750 is a good budget for what you are asking for. You will need someone to design it for you. They also do digital and traditional offset/flat printing, which was cheaper. Mine was a mixture of both and I LOVE THEM! Digital is great if you need more colors but it does have some limitations.
After you have your design you can get quotes from other letterpress printers too.
I saw a great post on Studio on Fire's blog. They said that if the letterpress machine can do larger sheets of paper, then you can do the pass all at once for every part of your invitation suite. Then you can cut the paper down to size later.
To save on costs, you can opt to do a one-color design. Or combine letterpress with flat printing. I would like to have the rsvp cards be flat printed since they're coming back to me anyhow, and have a letterpressed reception card or directions card.
I searched for months for the most cost-effective way to get letterpress. I ended up finding etsy seller blackbirdpress (a bee posted about her). Her designs are gorgeous, and she loves custom work. I thought her prices were reasonable.
I've heard Mercurio Brothers is good too, so do whatever works for you.
Oh! And someone is making their own letterpress with some pieces of wood and C clamps.
I agree that what you've budgeted for design is extremely low.... when I do freelance work I charge around $50 an hour, and a few versions of an invitation suite design with two or three rounds of proofs until the design is completed may take me 5 hours or more. If you find someone who is willing to do all the design for $50, I would wonder if you're compromising experience and skill, and ultimately ending up with work that you're not happy with or files that aren't set up properly for letterpress.
Have you thought about Wedding Paper Divas? They now have a letterpress line and for 125 invitation sets and response sets, you can come in around $760 or so for a 1-color design.
http://www.weddingpaperdivas.com/shop/wedding_invitations.htm#101R24P1D0
Actually maybe even less because they have some sales going on:
http://www.weddingpaperdivas.com/promo/wedding-paper-divas-coupon-codes-promotions.htm
I second the suggestion on the Studio on Fire post. It's on my blog too {about a month back}, if you don't want to sift back through theirs, though there is some serious letterpress goodness on theirs. Yum-O
I worked with http://www.dickandjaneletterpress.com in St. Paul MN and was totally thrilled with their work and prices. I think you could TOTALLY get your letterpress done there for under your $700 budget. I think they even do custom design (and it should fit within your budget).
If your seach is still on, you might want to check out Glidewell Press. I found their link through a previous post. The prices seem really affordable and include design, typesetting and delivery. (I went the printed route, but still find myself ogling letterpressed loveliness and wondering what if!)
I think you may be estimating a bit low on the postage. I spent 59 cents to mail each of mine (pocketfolds), and added a 42-cent stamp for each response card... coming in at $1.01 a piece. Rates increase on May 11th. Assuming you're mailing your invitations after that date, and depending on whether you can get by with the first-class rate or need the 2 oz. stamp and whether or not you stock up on Forever stamps now or decide on 44-cent stamps for your response cards, you're looking at spending between $108-132 for 125 invitations.
Just helping you to see the big picture a little clearer! :o)
I got my invites through Mercurio Bros. Woo hoo! I loved them. They do have some design files available, so you may be able to put something together for not a lot of money working with them. And they are so nice to work with. Ask your friends / coworkers if they can help with design. My fiance's coworker is a graphic designer and he helped us with our design (invite and rsvp) for lunch. We found an invitation we liked, scanned it, gave him a picture of it and told him (in detail) what we wanted changed on it, he did it in photoshop, and it took him about ten minutes. Really, all we needed was photoshop...
So easy!
I do recommend getting the Sommerset paper -- it's not much more and it really looks and feels fabulous. We ordered our envelopes in bulk from Crane's to save some cash, but their prices have gone up since then.
Your budget is totally not unreasonable!!
The price you're willing to pay for an Etsy design is not too low. I got a custom invitation design (+ all the inserts) from Belletristics (also an ETSY seller) for only $30 and she was awesome!! She did amazing work and knew her stuff and worked with my printer and everything! check her out: http://belletristics.com/home.htm
I ended up deciding to go with Thermography b/c we needed 200+ invites but I spent a lot of time researching letterpress prices. Mercurio Brothers was an excellent vendor and a good deal but I found Studio on Fire was significantly (but not ridiculously) cheaper, easier to deal with, and in my opinion, had a nicer quality of work.
Good luck!
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Like many on weddingbee, I am now letterpress-obsessed! I am trying to keep my invitation budget below $700 (for 125 invitations), so am wondering if the following plan sounds feasible. I have been re-thinking it daily and just need some input from some clearer heads.
Custom invitation & response card design via etsy Alchemy (I will provide design inspiration), ~$50
1 or 2-color Letterpress invitation (5 x 7), letterpress response cards & plain envelopes from Mercurio Brothers ~425 - 525
Postage ~ 84
I guess I'm posting this because I haven't seen this exact scenario laid out yet. Am I missing any big piece of the puzzle, any glaring mistaken assumptions I'm making here?