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What about a video, instead? I think videos can look really great without giving out a bad image or anything. Images can be a problem because peoples email filters sometimes prevent images from being seen or put the email in the spam folder. I'd put a video on Vimeo or something and send people the link!
I did online save the dates through mypunchbowl.com. They were free (although I upgraded to the $15 member price so I wouldn't have an add in my STD). It lets you design an ecard and attach a message, and it also tracks when people view it so you would be able to know if anyone didn't get it.
I don't think it's tacky. If you have a budget that needs trimming, better to send an eSTD than to not let people know when the wedding is at all.
I made our save-the-date in Keynote then exported it as a high-resolution PNG file, and then hubby and me emailed it to our guests, including a link to our wedding website. Easy, simple, spent no money on postage :)
I did email save the dates and I regret it. Personally I wish we just did more formal real ones.
I did an e-STD and our guests loved it, and I am sooo happy that we did it! It was through the Knot website - and the STD linked the guests to our wedding website - so it all worked out rather well. I was also very happy to save the $$!!
I don't think that's tacky at all! Electronic invitations are (for weddings at least), but since you don't really need to do save the dates, it gives you a little bit more freedom. Just make sure everyone you are sending them too knows how to use a computer.
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In order to save money we were thinking of sending out an email out to everyone with an attached image asking them to save the date. Is this tacky? Any of you did E-STD's? Please share if you can. Thanks very much!