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I read the article. It's kind of crazy how much work goes into a successful Etsy shop. I will admit though, if it's your hobby and you can make money, why not?
... that was a REALLY interesting article! Thanks for sharing that!
I love stories like this!! I have thought about selling some things on etsy, the only problem is the competition is FIERCE!! i definitely think that there is a huge market of things that can be sold, but the article is definitely correct when it is focussing on brand identity, etc. I am working on that this week (sending things out to publications locally, etc) just to establish more of what my company is and what it does. I am surprised by the number of people that I reach, but it isn't what it could be, if that makes sense. But I am working on it lol!!!
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http://www.nytimes.com/2009/12/17/fashion/17etsy.html?pagewanted=1&_r=1&em