BelleEtoile: OH ladies that say they spend 40 or 60 or whatever…… NOOOOOO!!!! Listen, there is a secret little world of etiquette that so many women don’t know but they should!!! If you’ve ever known anyone who works in cosmetic retail, ASK THEM!
I used to be a freelance makeup artist that worked for the big cosmetic companies- Dior, Chanel, Bobby Brown, Smachbox, etc. As a way to make some extra money, I would be hired to visit department stores and act as a visiting artist and help in sales. I had sales goals, typically anywhere from 1,000-3,000$/day depending on the day and how long I was there. These are generally the same sales goals that the counter staff has with the store. Not only that, but these ladies work on full commission or a lower hourly rate plus commission, depending on the store.
I would occassionally get customers in my chair who basically wanted a cheap/free makeup application. This would drive me nuts! If they wanted to try a foundation on, fine. See how a shade of shadow works? OK. But a full makeup application takes anywhere from 30 minutes to an hour, and for those that spend less than 150$ I wanted to strangle them. That was time I could have spent recruiting customers, making a real sale, and meeting my sales goals.
Now before you ladies go “all customers are important” on me, know this- I’m not in there to make you feel super-duper special because you want to spend 40 dollars on a foundation or 20 on a lipstick. I’m there to reach a sales goal and get a paycheck. If I don’t hit that goal, I don’t get rehired. If I don’t hit that goal, I don’t get support from counter staff to push my product. Those little sales add up, but even on the busiest days, if all my sales were just the little ones, they wouldn’t get close to my goals.
I’m not saying that you HAVE to buy a ton of things just because you took up real estate in a makeup chair. But for those that go in with the intention of a full-on bridal application and you aren’t ready to purchase 50% of the product being used, it’s a total breech of etiquette. And TRUST ME, those sales ladies will TALK and GOSSIP and NAME CALL as soon as you walk out the door. In the 15 departments stores and seven companies I have worked for, from management to stockers, this happens. It’s part of the culture (Nordstrom is the WORST in regards to managing staff and allowing this to happen). I always remembered my customers that were serious buyers (I don’t mean they just spend a lot of money, I mean that they were specific, brought pictures, and didn’t expect a full makeup application for just a lipstick) and would LOAD them up on samples that I would bring into the store for me. Those are the ones that would get my extra love and attention. And as a passive aggressive move (and ALL sales, artists, counter staff do this, so I don’t really feel guilty), I would do a rush job on your makeup just to get you out of my chair. Because aint nobody got time for that!
And more logically speaking, that is not a great way to get bridal makeup done. Most of those ladies, while talented, have never had to do makeup application for editorials or photography or wearable makeup for both daytime and evening in one look. It is, for the most part, what you get for what you pay for. Trials allow you the time to see your look in multiple lights, settings, photography, etc. It gives you a chance to play with lip color, explore shadowing and contouring, and test out how different foundations perform on your skin under pressure.
I am doing my makeup myself (obviously) but I intend on spending what I would have spent on an artist, just in product, when I go for my big shopping trip at Nordstrom.