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I am planning to do guest bags/welcome bags for my guests and here's what ideas I have so far, hope they help:
I will be getting married in Sweden, so the few guests that will be able to come all the way from California will be getting:
1. maps of the city we will be marrying in, and bigger cities that my guests may want to visit while in Sweden. I think I can get them for free at any tourist bureau.
2. a list of commonly used swedish phrases to make the guests laugh and learn something new.
3. Train/Bus schedules in case my guests want to travel somewhere.
4. Candy or pastries that are typical Swedish candies and treats. This kind of thing can work for wherever your wedding is taking place. Find something that really reminds you of your city.
5. A list of suggested places to visit: coffee shops, sightseeing places, etc.
6. A list of activities that we will be doing before the wedding that people can choose to join in (Have you ever seen "The Wedding Date"? They had a fun cricket game planned - I want to do a Swedish game/picnic, maybe a walking tour of the city, or a day trip to Stockholm, and a nightlife tour or somethign fun for the younger crowd)
7. And finally, some Swedish "rules" that guests who have never been to Sweden might not know: for example, in Sweden, 3:00 is a busy time for all the cafe's because this is when most people take a break from work, wander into a yummy cafe and sit and have coffee for an hour or two: I want my guests to be aware of things like these if they are a) trying to get a real Swedish experience, or b) want to stay away from crowds! =)
Sorry it's so long, but hey, i figured the more ideas the better! I'd like to hear other's ideas as well!
Seaside, FL is our destination, so we're doing beachy stuff! I'm planning on using Land's End tote bags, so they can use them as beach bags. Inside, I'll be putting a welcome letter, activities and events list, contact info and a town map that I'm going to have somebody draw. I'm also going to add waters, a split of our favorite champagne, plastic cups and can huggies with our little logo on them. Add to that some snacks that I will make {spicy nuts, cookies, etc.} and sunscreen and Advil, I think it's a pretty good swag bag! :) We're only inviting 25-30 couples, so it won't be that bad, but it's one of our major expenses. I have already started buying the bags!
I am putting in ours:
To keep them hydrated and sunburn free: sunscreen & bottles of water
In case the sun or the hangovers get the best of them: aloe gel & Advil
Snacks: cranberry trail mix or Cape Cod Potato Chips - a treat from MA (where I am from), Tim Tams - a treat from AU (where FI is from) and treats from Hawaii (the wedding destination)
and maps and visitor info for Maui
That's cute - I hadn't thought of hometown treats. We want to do local (Aruban) treats but I hadn't thought of including something that represents my home! I think some Mackinac Island Fudge is in order! 
@KateMW the bags are one of my largest expense as well
@cjaruba my wedding is on mackinac island :)
My bags will contain:
-Advil, bottled water, salty snack, sweet snack, hand sanitizer, tissues,
-Map of the island, contact info, etc
-And these adorable wooden scrabble pieces that will say "true love" our theme line
-Welcome letter with custom stamping on paper matched to our colors
any other ideas? no fudge because we are including that as favors at the reception
also, what bags? the lands end ones are a good idea. i want something classic, natural, beautiful, simple...:)
store_game_tiles_big_01.jpg (55.8 KB, 63 downloads) 2 years old 
This is one of our biggest expenses... we have purchased oversize zippered tote/beach bags, (lots of sources on line SHOP AROUND!) which I have stenciled with glittery palm trees (small) didn't want to burden someone with a date or a monogram, the beach bag will be usefull for the future this way.
We love games, as do most of our guests, and are including decks playing cards (tags say "we're thrilled you came to play with us" ) boxed wine charms which I made (tags say "we're charmed you're here") We have ribboned book marks with a cute saying about how they can be used to flag down the cabana boy in case you're not actually reading on the beach. We have door hangers ("Do not disturb, we partied all night at the '____' wedding weekend") We have a crossword puzzle (all questions about us or the location and our friends/guests...") To complete the crossword everyone will have to get to know everyone else... (Name of street where groom grew up will only be known by his family etc...)
mechanical pencils, note paper, lip balm and of course a schedule of weekend events and contact info (everyone is at the same all-inclusive resort though, so contact will be minimal... just our room number and the coordinator possibly...)
After we arrive at the island we'll shop and plan to include local Blue Mt. coffee and Appleton rum, and bottled water. (each room will have champagne and RedStripe in the frig...) We have opted not to include beach towels as the resort provides them and transporting them is problematic (weight/freight etc.) We debated long and hard about this... here's the deal, I want only reallly good quality stuff, so to spend $25.00 or more per towel, and then $$$$ to get it there, didn't work for us.
LOVE the advil idea, I think I'll stich up some vellum pouches like Miss Lip Gloss... Great ideas ladies!!! Thx
I'm giving perfumes to my fiance's female family and bestmans girlfriend; I have a friend who works with elizabeth arden and gave me a lot of free perfume and bags--woo-hoo no need to spend yay!
I may give free subway maps to the guys in th egroup
and if our notice makes it to the newspaper i'm buying everyone a copy
We are on a cruise so we have included:
1. sunscreen
2. Tide Pens
3. bandaids
4. koozies for drinks
5. welcome letter (to be posted on stateroom door)
6. bottle of bubbly!
7. mini bottles of vodka, rum, gin
8. day of timeline
9. Tylenol
10. tissues
11. door hanger "The _____ Wedding"
12. Door magnets (is a disney cruise thing they do) with the guests names to be placed on the door.
13. a little magnet (flip flops) with our names and the wedding date to take home.
In addition the parent's rooms will have a floral arrangement delieved and will also have "parents of the bride/groom" decorations on the door.
I finally talked my FI into some Colorado goodies:
Our OOT Bags will contain:
Bottle of Colorado Wine from a local vinyard
Moose Droppings (chocolate covered almonds)
Mountain Corn: Caramel Corn white chocolate drizzle
Mile High Mints
Cider tea bags
Rocks: Colorful jelly beans that look like rocks!
I'm so excited to be able to do this for them, as I'm sure they'll be hating us after 12 hours of travel from PA and up the mountain. It will be nice to walk in to a little gesture of gratitude :)
Thanks for all the great ideas! We are getting married in Sedona, AZ and I'm planning to do bags for everyone as well. So far on the list is:
welcome letter
weekend schedule
visitor's guides from the Chamber of Commerce
tourist map from Chamber of Commerce
sunscreen
advil
bottled water
some type of snack TBD
I like the idea of a split of champagne. Maybe Sophia's in the pink cans. I'll have to check out the splits available at Bevmo.
Oh yeah, lip balm too. A necessity in AZ!
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Tell me about your guest bags! I would love inspiration!