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How do you get guests to visit your website?

posted 3 years ago in Beehive
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    1.
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    Bumble bee
    HumarockBride    January 2, 2010   Boston, MA

    Sooo ... we sent out our save the dates with our wedding website on it approximately a year in advance.  We are a New Years wedding, so we wanted to give people plenty of time to make their plans. Our save the date kind of played on the whole "one year from now" thing and they were really well received. We had a TON of site visits (gotta love google analytics) within the first two weeks of sending them out ... but now the visits have dwindled to practically zero.  

    Now I totally understand the following:

    • our wedding isn't for another year
    • not everyone cares about our wedding as much as I do (sad, but true :) )
    • there's really not much to a wedding website that needs mutiple visits

    But ... I plan to add more things as the months get closer -- some more up to date information; some more "things to do" in the area; additional info on the bridal party; updates on what we've been up to while engaged; photos from showers & bachelor/ette parties ... so how do I get people to visit the site again?

    I was thinking about doing an email blast maybe 8 months and then 5 months before (and then the invitations will also guide guests to the site when we send them 2 months in advance) but is that too much?  Will that be annoying people?  Or could I send more emails?? 

    What do you think?  How do you get guests to visit your site? 

     
    2.
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    Buzzing bee
    Erindesmar    October 17, 2009   Boston, MA

    I hope no one is visiting our site b/c it is like half done!!

    I think your ideas sound great!  Also if you are emailing directions/wedding agenda to people you could include it in that.

     
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    Busy bee
    Sparkles    ~*A June 2009 Bride*~   Ca

    I have the same... concern... it will be interesting to see what people answer!

    So far, all I did was two things. 1) email my friends saying I uploaded a contact sheet of all the girls' email. 2) On my personal email I changed the signature line to include the website (so my friends or family I email have the option to click it). 

    But despite using a wedding website, and weddingmapper- I still get the occasional phone call. and the answer could have been found on the website. 

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    Liz.smith    May 23, 2009   TN

    Hadn't really thought about it! Both I and my FSIL mention our sites in our status updates on facebook a lot, so I think I've been able to get more people paying attention that way. Other than that, I think your e-mail thing isn't too pushy, as long as there's more to the e-mail than "hey go look at our site again!" Sounds like good spacing on the timing to me.

    What's google analytics? I'm terribly curious now.

     
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    Bumble bee
    happilywaiting       Massachusetts

    When my best friend was engaged, they had a yr & a half engagement, so she would post new fun pics or funny stories etc pretty regularly & send out a short email to friends & family saying check out our new info...it kept us all interested in checking out their site often to see the latest updates. We were all also into updating their guestbook quite often so that ppl were always logging in to check it out & leave new cute comments for the B & G.

     
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    Mrs. DG    July 18, 2009   Seattle/Tahoe

    This is a great question.  Happilywaiting basically gave my answer.  We are constantly working on and adding features to the website.  We've used a script that can link to facebook profiles for a blog style comment section.  Our save the date was electronic, and if you click on it, it takes you directly to the wedding website...

    So, we've got some decent traffic flow, though it seems to coincide with when we email or make some sort of informational announcement.  We put up new photos recently as well...  You need to get people used to making the site a regular part of their internet behavior!

     
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    HumarockBride    January 2, 2010   Boston, MA

    Our engagement will be 20 months!!  So I dont think we've been too overwhelming since it's already been 9 months and we've only sent the save the date so far.  I like the idea of updating on what we've been up to in an email.

    I would love to use my facebook as an updater but I feel bad because not everyone I am "friends" with will be invited to the wedding -- seeing as how I have nearly 600 facebook "friends" I think that would be a little much! haha :)

     

    Thanks for the suggestions ladies!

     
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    Helper bee
    MrsCPT    08-08-09   Texas

    We actually have not had too much of a problem maintaining traffic on the website because we are mostly inviting family and there's that one person in both of our families who is constantly checking everyone's blog and website.  When we post new photos or information, word spreads pretty quickly.

     
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    Helper bee
    Josalyn    August 1, 2010   Coral Gables, FL

    No offense, but I would be annoyed if you kept e-mailing me with your wedding website information. People check it once when they see that there is a website and will check it more closer to the date. Unless they are your parents or future in-laws I don't see any reason why they should be checking your website a year in advance.

     
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    ES123    April 25, 2009   Laurel, MD

    We gave people the web site on the save the dates (about 8 months before the wedding) and reminded them about the web site with a card we included with the invitations (sent out yesterday!). We did that because people must reserve a room a month from the wedding or else the rooms are released and the price goes WAY up. If you feel like you're bothering people, consider things like that. Are they going to wish they had been reminded about the web site when an important deadline passes? Remind them at the deadline, and I think people will appreciate it.

     
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    Bumble bee
    caliocteach    8/9/2008   California

    We didn't really think about it.  We put our website on our RSVP because we did online RSVP and song requests, we didn't do RSVP's that were mailed.  I think that this really  boosted our website viewing because it forced them all to go there.  We had tons of info on the site and it was a lot of fun.  We mailed out our invitations a little earlier than normal (3 months) so we had lots of traffic for the 3 months before the wedding.

    Another thing we did was give the website whenever anyone asked about wedding info -- we'd either email them the web address or call them with it.

     
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    HumarockBride    January 2, 2010   Boston, MA

    Josalyn - No offense taken, I wouldn't have asked if I didnt want an answer like yours!

     

    I think I'll maybe just make sure my parents are sending it to people when they ask her questions -- our friends seem to have it together, it's the adults that aren't checking it ... but that's also to be expected.

     

    Thanks ladies!

     

     

     

     

     
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    Blushing bee
    meggyg8r    Halloween 2009   Tampa, FL

    We, too, put our website on our STDs.  We got a ton of traffic when we first got engaged and put a link to the site on our facebook pages, got a lot more traffic right after the STDs were received, and now it's just a steady 1 or 2 people a day.  However, I made sure to have everything on the website I thought I would need (local resources, addresses, dates, times, etc.) so I am not sure that I will be sending out any email blasts from now until the wedding.  In your case, I truly don't see anything wrong with sending out an email at 8 months and another at 5 or so months when you have significant updates.  I would think people would appreciate knowing that they have more resources to check out--almost everyone from out of town has used my website to book their hotel rooms and I know they would appreciate it if I found one with a better deal and told them about it.  1 or 2 emails in a 5 month span is not annoying in my opinion!!

     
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    Blushing bee
    Jessica Snaptacular Photos    April 26, 2008   Houston, TX

    Blog! Update it with wedding planning, your life together, etc. That will keep them coming back for sure.

     
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    Helper bee
    BlushingBride530    May 30, 2009   Pittsburgh

    I think it's great you sent out save-the-dates so far in advance for your New Year's Eve wedding.  It seemed like your STD accomplished its purpose - guests marked their calendars and visited your site! 

    Honestly, and this is just my opinion, I don't think the web site needs to come back into play until your invitations are sent out.  (I am including my site on my directions card.) 

    I still would keep updating your site until that time, because you never know when a bridesmaid or close family member will check it out again and then when the invitations go out, your site is full of new information!  And if guests do happen check it again and see that items have been added, it is more likely they will visit it again.

    Like you said, make sure your parents have the web address so when family approaches them with questions, they can remind them to visit the site.  I think that is the main purpose of the site during the time in between STDs and invitations.  It makes your life easier and it gives your guests a one-stop resource of information.

     
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    Sugar bee
    Tanya123      

    Humarock, I'm kind of with Josalyn.  I don't think I'd be bothered by one e-mail.  Maybe the one closer to the wedding.  But I would be annoyed at multiple e-mails. 

    Maybe I missed it, but I'm not sure what the necessity is of making sure people check your website 8 months before the wedding.  I know you mentioned adding on some info.  But I think the important stuff like area info, hotels, other important stuff can wait until the invitations.  But an e-mail a month before is fine to give them extra time to prepare.  If you want to add bits and pieces a little at a time, that's fine.  But I wouldn't expect people to check in, in the same fashion.  I would shoot for most folks to check in maybe once more.

     
    17.
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    Helper bee
    evelinej    September 2008   Oakland, CA

    No need for multiple emails.  Just put the website address on your STDs.  That should be sufficient.  If you're constantly updating your website, just state it on the front page.  This is what I had at the end of the page: 

    "We will update this site regularly, so feel free to visit anytime."

     Hope this helps.

     
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    Newbee
    MissSparkle    June, 2009   San Francisco, CA

    i also put my website address on our STD and then i will be including an insert with the address in our invitations.  in the meantime, for those guests that have visited, there is an option for them to sign up their email address for updates.  so when i have an update on my webpage, i only send to those that signed up on that mailing list.  for others, i think they'd be annoyed to get website reminders too often.

     
    19.
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    Sugar bee
    rosychicklet    September 27, 2008   Boston, MA

    I basically put the address EVERYWHERE!

    On any guest e-mail I sent out it was at the bottom.

    It was on the STDs.

    It was on an insert in the invitation.

     

    And people still kept calling me up so I could say, "It's on the website!"

     
    20.
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    Bumble bee
    HumarockBride    January 2, 2010   Boston, MA

    The only reason I would want people to continue to check out the website is because of updated content -- I think you're all right though -- maybe one email 6 months before the wedding to remind them about hotels (if they wait until the invitations go out it will be too late to book the hotel) and tell them about some fun updated features.

    I think I'm getting ahead of myself in hoping that people will check in all the time.   I think the one email and then put it on the invitaitons again will be enough. Also to send people to the site with all their questions will be helpful too.

    Thanks ladies!

     

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