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I think the best way to approach this is to sign up with a local wedding website, one that is devoted to list/links/info about wedding vendors in your area. On a lot of these types of wedding websites you can sign up for newsletters and notifications of when bridal fairs, dress sales, running of the brides, and other events are taking place. I signed up with a sight for Reno, NV, and I even got coupons off entrance fees for bridal fairs!
I quickly googled "Dallas Wedding Website" and picked up these links to sites similar to what I'm talking about:
http://dallas.usaweddingmall.com
I think these events would probably be advertised in local newspapers and with the local radio/tv stations, as well. Also, I know a lot of Running of the Brides events are held by the department store, Filene's Basement. You can see a list of the cities and dates they are holding Running of the Bride by visiting their site here:
http://www.filenesbasement.com/bridal/
I just looked at the Filene's website and realized they don't have any in Texas. Sorry!
Best bet is to ask about discountinued dresses. I found a lovely dress for under $200 because they were stopping production of that style.
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i actually use weddingwire.com it gives me a list and sends me e-mails of upcoming promotions or events in my area.
just keep in mind that even though a designer is having a trunk show in that particular salon, most likely, they will have a trunk show either in a nearby salon soon or they will be back in a few months. So don't feel pressured to buy that day since you get an extra 15% off if you buy that day. Do your research. Some salons will give you a competitive price if you find a cheaper price online for your dress.
I went to some bridal shows. The dress shops compete to offer the best deals. They all know they offer similiar dresses, or even the same exact stinkin' ones. One of the places handed me a flyer for an off the rack sale of their private line, Symphony, Maggie Sotterro, etc. So i went "just to look" and kind of decide what style dress I ultimately wanted (I went alone, so i really wasn't expecting to buy), then tried on this gorgeous Maggie for $400...had I not went to the bridal show, I'd have had NO clue about their monstrous sale in October. It seems a lot of sales go on right after the June bridal season so you could really luck out.
Also, I was on Craigslist, and some bridal shop in KC posted about having a big sale, so I forwarded it to a friend of mine in KC, who bought HER Maggie there...so Craigslist is an option!
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Because I have yet to even try on a dress. I have a few questions about all these wonderful sales you see! (please don't laugh at my lack of knowledge on these things)
So I didn;t know what a trunk show was but I Wiki'd it ( I <3 Wiki)
Okay so how do you find out about these great dress sales and things like "running of the brides" I really would like to attend one in the Dallas area or the Houston area. Just don't know how to find out about them!
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