Lots of ppl have guest book attendants... Have a person sit behind the table and greet guests, some hand out programs at this time as well if u aren't gona put them in the guests seats.
Im hoping to do something at mine that stands out so ppl won't miss it. Like this:
http://pinterest.com/pin/63543044712052775/
We set up ours between the seating cards and a table with our parents' wedding photos and albums. Lots of people seemed to enjoy flipping through our parents' albums. Maybe that would attract them?
Are you using the same venue? Will people be directed to their table by staff?
If so, you might want to try an idea where you leave a card at each place setting asking the guests to share a memory, some advice for the couple etc. You can leave a container on each table for the completed cards, or assign someone the task to go around and collect them a few times during the evening.
You could glue little envelopes in a scapbook and place the cards inside, or save the cards in some sort of meaningful container to open and review them over the years on your anniversary.

@ElbieKay: That is a great idea. I was actually thinking of including one of each of our parents wedding photos in a nice frame or something on the table with a nice saying because if it weren't for my parents and his parents getting married & showing us how important marriage is I dont think we would be getting married! Thanks a bunch.
@AJester2: Thanks! At past weddings I have always been drawn to sign in tables where there is more to look at than just a guestbook!
I think maybe ask someone to circulate and ask them to sign it during cocktail hour. People are little sucky, and even at my cousins wedding she brought it to breakfast the next day for people to sign because a lot of people skipped it. Including me
Second all of the PP's suggestions: prominent table, stuff to look at besides the guest book like family pics, baby pics, etc. (you can even poke some fun at yourselves and put up pics from your awkward teenage phases :)
If you're dead-set on a bound book, fine, but the advantage to something like the MS example that Julies1949 was cool enough to post is that people dont' have to wait in line to write their messages to you and they also don't have to feel like they have to hurry their sentiments to accompany accommodate others who are waiting. A bunch of cards with jars of pens is good and they can be pasted in a book later.
Since some people have difficulty putting pen to paper, another thing that's nice and fun for the guests is to offer some "prompts." These can be anything, but some of the ones that we did at a friend's wedding included:
-Please share your fondest memory of Mrs. or Mr.
-Your best wishes for the bride and groom
-Your best advice for a happy marriage
-Where in the world should the bride and groom make it a point to travel to in their lifetime?
-Favorite baby names
-Share your favorite memory of today
-Please list your favorite most romantic movies for the bride and groom to watch on a rainy day
Similar to @julies1949's idea in that it allows people to fill it out at their table: http://overdresstoimpress.tumblr.com/post/18551626646
We're doing something like this: 
We're using a nice cigar box instead of this box, and I found a rubber stamp that said "To the Bride & Groom", and stamped all the cards. I also made a sign that said something along the lines of "please leave memories, tell a joke or just congratulations & place in the cigar box".
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Hey ladies! Does anyone have any good/cute ideas for the sign in table at the reception where the guest book will be? I noticed my sister only had a handful of people sign her guest book out of 250 people (her venue didn't require seating cards because you check in at the door with staff and they tell you what table you are sitting at). She only had her guestbook on the table so I don't think many people even noticed it. Also, no one knew where her card box was either because I kept getting asked all night to put cards in the box because they didn't see it.