Post # 1
Hi bees… As many of you know I started a planning site prior to my engagement but once my husband proposed. I put it on hold. Now that I’ve been married for almost 2 months. 🙂 I have time to get back to business. I have a MS in marketing but I don’t want to assume …with that said I would like you all to help me with some research.
Which market do you think goes overlooked in the wedding industry? It can range from race, household income, encore, religion, theme whatever comes to mind first thanks in advance!
Post # 3
@superplannerbee: Ohhhhhh in my view the older bride – and there are lots of us either on an encore marriage or waiting due to careers etc. We have different needs and tastes and it is so hard to find someone that understands that.
I am successful, independent, professional and confident but I still would like more options and understanding of where I am in my life than the bride which the industry caters to, which rarely exists anymore, the naive 20 year old leaving home for the first time.
Post # 5
Racial: Interestingly enough, although I’m AA, I would say Hispanic or Asian brides. Technically, I’m a West African bride, but that’s something else altogether.
Age: Encore/Brides over 40.
Theme: Offbeat brides but there is a whole website dedicated to them and not sure if it’s really something that would go mainstream
Post # 6
I don’t know the industry overall, but it annoys me when the consultants on Say Yes to the Dress act like getting a red wedidng gown is really, really different. At this point, I’m sure I’ve seen at least half a dozen brides on that show alone order a red dress.
Post # 7
I’ll ditto this! Although different ethnic wedding are sometimes highlighted in magazines… I have YET to see a bridal magazine with a hispanic bride. :/ Kind of frustrating. And age… def. age! Although I am in my 20’s I would love to hear about a 2nd wedding or an older bride.
Post # 8
Small, budget weddings. I think there could be a lucrative niche for vendors who offer high quality at lower price points and/or smaller head count weddings. I was super happy with the vendors who I found to work with my 55 guest wedding, but they’re not always easy to find.
Post # 9
I belive the Latina Bride and plus size bride….
Post # 10
Encore brides and “older brides”. I use the term older loosely because I don’t consider them to be old, just older than the typical mainstream marriage age group (20 somethings)
also the trend is vintage vintage vintage right now, but I am curious to see if/when the pendulum will swing back the other way to modern, there’s not a lot of that out there right now.
oh, and more controversial than other groups (to some), but Lesbian/Gay weddings.
Post # 11
Women of color, older brides and plus size brides. It really irked me when Say Yes did a off shoot and made it all about plus size why couldn’t they just put it in the regular show?
Post # 13
The Mothers! At least once a week people are asking where the Moms are shopping for their dresses, and after being through it twice and being thoroughly frustrated, there is a DEFINITE need for some designers and new styles for the Moms!
Post # 14
@ItWasntMe: Agreed. And all MOB are not 70, so do not dress them as if they were.
I do think the encore/older bride market is neglected. I read somewhere (wish I could remember where) that between 1/4 and 1/3 of all brides are encores. The median age of a first-time bride is now 27 and about ten percent of first-time brides are over 40. That’s a huge market that seems almost invisible.
Post # 15
Encore, plus size, and gay and lesbian
Post # 16
Agreed. If I had to go ethnicity I hardly ever see Hispanic/Latino brides featured in magazines or blogs. In blogs I see plenty of Asian and AA brides featured. Not as much as Caucasian but there still are.
Agreed on the Encore/”Older” bride group.
I actually think “offbeat” is more mainstream than we think. Because everyone who prowls wedding blogs wants to have that different vintage, offbeat wedding that it’s common imo.