Post # 1
So, I’ve been searching for my anniversary diamond…not really in a hurry, so doing as much research as possible…And I read that Kay’s sells GIA cert. diamonds, which I didn’t know. So, I proceed to Kay’s site to search, and I immediately noticed that the search engine and format is just like JA. It wasn’t that big of deal, because most sites use similiar search formats for loose diamonds…but something else just screamed JA to me. That’s when I noticed that the search results were all real-life photos (which hardly any diamond vendor uses). But, this wasn’t a big deal, because it’s actually a good thing to see how the diamond perfprms IRL (especially for fancy cuts.)
Then, that’s when I noticed that the photos had the same color background and lighting as JA photos. Also, the pages were set up exactly the same! The same comparison and info tables at the bottom…everything was exactly like the JA website when searching for loose diamonds. So, I decided to search JA with the same search criteria, and that’s when I found the exact same diamonds on both sites. JA uses a virtual portal like a lot of vendors, so you’ll see JA diamonds for sale on other sites like Blue Nile, but the prices are never this different!
Take a look a these two photos. The links are below. The sku numbers are EXACTLY the same, same stats, measurements, AGS cert., everything! But Kay’s sells this diamond for $2,400 more than James Allen!
Has anyone else noticed this?
Notice the SKU numbers are the same, but the prices are dramatically different. Of course Kay’s has a right to sell their diamond for whatver they choose to, but has anyone else noticed this extreme difference?
Post # 3
This is nuts! Good detective work!
Post # 4
@chocolatejazz: Never noticed it before, but Kay’s sucks & is way overpriced, so I’m not surprised.
Post # 5
It’s simple reselling. Doesn’t surprise me.
Post # 6
I didn’t know they used the same system, but I knew they marked up their diamonds a ton and that they’re GIA certed so available through countless other vendors but at better prices. We actually looked at several diamonds at Kay just to get an idea, but with no intention to buy. We personally know the certified gemologist at a local Kay and when Darling Husband took my Whiteflash-sourced GIA diamond to him to take a look at it before Darling Husband bought it, the gemologist asked about the price and said “Here, we’d have to sell this for at LEAST $2,500 more than what you’re paying for it”. Crazy.
Post # 8
wow, kay’s is really overpriced.
Post # 9
Ok, truth be told…
The Jewellery Market is one with only a few players (I think that most of us know this) and so that is why most of the prices are sooo rigid across the board.
Kay’s is owned by the Signet Jewellery Group = http://en.wikipedia.org/wiki/Signet_Jewelers
Although the above Wikipedia Page doesn’t reference / list James Allen (one has to remember that Wikipedia is written by the average Joe), I truly wouldn’t be surprised if James Allen is part of the Signet Group* (and hence why the two companies would share both photos & resources… including the fact that a particular diamond might be listed on BOTH websites
I did some digging around, and was unable to find a direct connection between the two companies… James Allen & Kay… or back to Signet (or to Sterling Jewelers which is the US Group under which all the US Stores / Operations are headed)
But that doesn’t mean that one doesn’t exist.
Hope this helps,
PS… And in reality, a “brick & mortar” store is gonna cost a lot more to run than a “virtual” store… due to the high cost of Overhead (Mall Rent – Insurance – and Salaries). That funding has to come from somewhere…
Post # 10
Most diamond dealers do not deal in diamonds that are in house. Many do hold inventory but most are drop shippers and the stones are held in repositories or in the inventory of other stores. This is why you can “call in” a stone from anywhere at pretty much any jeweler.
You can find the same diamond listed on multiple sites, as “virtual” inventory. There isn’t anything shady or sketchy about it but each dealer does set their own price.
For example there is another 0.81 D-SI1 out there with an EGL cert: same diamond is listed for $2023 at USACerted and $1864 at Solomon Brothers.
Post # 11
@This Time Round:
@winterwhite: You guys are right…yeah I knew that most vendors have virtual inventory (normally from the rapnet wholesale list) and I have experienced searches that returned the same diamonds (I match up the cert numbers) at different prices, but usually within $500, never over $2,400 different!
I think JA has an affiliate program, but I thought it was mainly by link only sales (you click on a link with the affiliate number and the affiliate gets a portion of the sale.)
Maybe they developed a different affiliate program for a JA/Kay patnership…who knows? Also, it is very likey that the software was leased by Kays, because JA does have one of the best IRL diamond photo software around! But, that leaves me to the SKU numbers…most of the other vendors, Blue Nile, Solomon, Brilliance, etc have different sku numbers relative to their own sku/pricing systems. So, it was surprising to see the exact same diamonds with the exact same sku numbers as JA as well. That is what puzzled me. But your’re right, all diamond vendors operate from a few wholesale databases. Few sell only in-house diamonds. But that is why it also struck me as a weird inflated markup, because you would think that thy would want to be somewhat competitive, knowing that the other vendors were over 2K lower! LOL. Maybe they thought no one would do their research and really buy a 0.81 ct diamond with SI clarity for nearly $6,000! Maybe so, I don’t know…but I’m glad I found out before making a purchase.
Post # 12
Thats rediculous! Good pi work! I actually bought my ring from kays, but im still happy with it and the price they gave me on it. I think im the minority though lol
Post # 13
@dv3849: No, you’re right…they do have some really great prices, but for pre-set engagement rings probably. I was mainly focusing on if you wanted to buy a loose diamond from them. Kays also has multiple sale periods and coupons around certain holidays, so that’s also a plus! 🙂 But, for me, I was mainly searching for a loose diamond, and that’s what I found. 🙁
Post # 14
wow…honestly, I would be %^$^$%^& mad if I paid that much for a diamond at Kay’s only to find the exact one sold some place else for A LOT less! I’m done purchasing from mall/chain stores.
Post # 15
I’ve always though the mall chains were way over priced for what they are, but this is actually pretty surprising. I thought they at least carried their own stuff and overpriced it, not just sold the same stuff as someone else with the mark up.
Post # 16
I work at a Kay jewelers. It’s not a secret that if you shop online, you save money. But some guys buying rings, and most of the customers we serve, may not be tech savy enough to know about blue nile/James Allen/GOG, and most of them don’t trust buying something sight unseen (especially a diamond).
That, and overhead costs, as mentioned above are why Kay costs more. If you want customer service and to see something before you buy it, you will pay for it.