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check out this link for the difference between all the types of print:
http://www.beau-coup.com/wedding-invitations-etiquette-invitation-printing-options.htm
Artisan Press, Red Oak Press and Painted Tongue Studios have clearer discussions on this, but here's what I gleaned in my letterpress research:
The historical hallmark of a very good letterpress printer is one that will "kiss" the paper with the image, *without* leaving the debossed impression that you see in so many invitations. Things have changed over the last decade or so, with more people looking for a textured image, but I think that to many printers the flat printing is still a symbol of excellent work. Maybe this shop doesn't have as much experience with wedding invitations, etc. so they did not understand that you wanted a more contemporary look.
It sounds like it's a small company-- I think you explained your reservations about the resulting STD well to us, maybe they'll be able to work with you on it. Regardless, at least now they know what you expect for your invites!
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There are two techniques to letterpress, kissing and punching. My company name is actually Kiss & Punch. In any event, kissing the design is the traditional form of letterpress where the ink just "kisses" the paper. This is how they printed books back in the day. You should be able to gloss your hand over the paper without feeling any impression.
Today, and much against traditional letterpress designers, the "punch" is exactly how it sounds....the impression pressed into the paper. You can feel the texture of the text and design.
Hope that helps. Did they send you a sample beforehand?
Thanks so much for the information. Apparently I didn't do enough research to ask clear questions when placing my order. I just assumed that the letterpress that we see all over the wedding sites is what I would be getting. I now understand that the impression I am looking for is a more contemporary feel.
In my defense I really dont think the stationer did a great job of explaining the process to me prior to placing my order. Hopefully they realize that they need to explain what comes as common knowledge to them to their clients in the future.
They did write me back very quickly and explain that the paper I chose can not result in the desired contemporary "pressed" look so I am waiting to hear what my options are about reprinting.
Thanks for your help as always! I am a research obessed bride so I am shocked that I somehow missed such crucial information. Moral of the story: Research! Research! Research! (and then do it some more)
Jules - they sent me a sample of the paper before hand with some print on it. But they didnt explain thats the only way to print on that particular paper. I clearly should have asked but it just didn't occur to me.
Like renaissancetrophywife said, at least I know what to ask for my invitations!
Habibi,
No problem! You may want to look into Crane Lettra paper for your invitations. That is what many modern letterpress companies use to get a good impression and ink distribution.
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So I ordered our STD from a letterpress company that does it by hand. The design, ink colors and paper are all great...but they look completely flat printed.
I have a feeling I don't understand the process so I'm posting to see if anyone can explain it to me. I emailed my stationar to what the issue is. I dont want to appear diffiult but I thought I was paying for that letterpress look and feel and it looks like I paid for flat printing.
Thanks in advance for your thoughts.