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I'd just let her know that due to budget reasons you had to use someone else and thank her so much for your flowers. It's business, we're in a recession, everyone understands (or should) those reasons.
i always use budget as my excuse. people understand that you don't have money, especially now a days.
I would just simply tell her that you have decided to go with someone else. You could tell her a "white lie" and tell her that your fiance has a family friend you have decided to go with.
Tell her that unfortunately, your budget for the flowers has changed (IT HAS! It's much less now!), and you regret having to go another route, but you'll see her on Mother's day.
I echo Miss Seqouia... let her know that you won't be using her but that will definitely keep her mind for future occasions.
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My mother and I interviewed several florists, one of which was the florist my family uses regularly and has built a relationship with. The owner has known my parents professionally for quite some time and I expect that my parents will continue to use this florist well after the wedding.
When we sat down with the owner, we gave her our budget. While she just met the budget, design wise, her vision and mine did not match. She is incredibly talented in modern, abstract-looking arrangements, but, alas, that is not the aesthetic I'm ultimately going for for the wedding. In addition, another well-reviewed vendor came in at half (HALF!) the price of our family's florist and understood the vision I was going for. Also, we can use the remainder of the budget to make the flowers even more lush with this particular vendor- a major plus. And another small plus, but still notable- the family florist will charge us to "rent" the vessels. While this isn't unusual, the other vendor is simply loaning us his vases and vessels and not charging us for them.
So the decision has been made- we are going with the less expensive vendor who understands my vision best (when does that ever happen?!) rather than the family florist. But now I have to let her know....and I have no idea how to explain it to her. We gave her a budget and she came in just under (like a matter of $10), so I can't say it was because we couldnt afford her. My parents are going to continue to use her as their florist regardless, and I dont want to make things awkward for them or for her. Oh, and she also sent me flowers after our meeting! So sweet, but making me feel so guilty
Any suggestions?