- 2 years ago
- Wedding: August 2014
This post is aimed more that those who own diamonds, esp for an engagement ring, though of course anyone is free to chime in with their thoughts!
There have been a few posts recently about the De Beers campaign etc and how diamonds have increased massively in popularity over the past 60-70 years (an article I read stated that prior to the De Beers campaign in the late 1930s, fewer than 10% of engagement rings contained diamonds, whereas by the 80s, around 80% did).
Now obviously the numbers would indicate that people HAVE been influenced by clever marketing. My question is, do you think you’re one of them? And if so, does it bother you? (and this question could go for both diamond owners and non-diamond owners eg did you deliberately NOT get a diamond because you didn’t want to ‘buy in’ to the hype?)
I’ll go first: I was surprised when I came to the bee to see so many people refer to diamoind engagement rings as ‘traditional’, with the implication being that non-diamond rings are not. It might be because I love antiques, but I’d always known that stones such as sapphire, rubies and emeralds are historically much more common and traditional than diamonds for engagement rings. So, I guess that’s an example of where the campaign worked, in making people believe something is traditional when in fact it isn’t.
I have a diamond ring, but the reasons I chose diamond for my engagement ring are thus: I am weird about jewellery matching or complementing my outfit, and switch jewellery frequently (eg I own RHRs in both white and yellow gold, with a huge variety of stones, from blue topaz to citrine to smokey quartz to amethyst to mystic topaz; the list goes on). So, because I knew I’d be wearing my engagement ring daily, white stones were an absolute must, so that they would ‘go’ with everything and I wouldn’t get annoyed about my blue sapphire ‘clashing’ with my red top. I then chose diamonds specifically for the way they sparkle, and their durability, as well as the fact I prefer natural to man-made stones.
So, I was fully aware that diamond engagement rings are NOT traditional historically, and also that they’re somewhat overpriced. But I still wanted a diamond engagement ring for the reasons I’ve given above.
So, how aware wre you of the marketing surrounding diamonds and do you think this influenced your decision?