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I would suggest putting at least "invitation to follow" unless you're sure that everyone you're sending one to is familiar with what a save the date is. If you're invited to a lot of weddings, or if you're reading information on planing one, it's obvious, but it might not be for everyone you'll send one to. You could wind up with a lot of confused calls about the details of your wedding from people who don't understand why you sent it so early, or why you didn't include all the details.
I'm in the same boat at least with most people not knowing what a save the date is. Because of this, I am putting "invitation to follow" at the very end of it.
"Formal invitation to follow" is the exact phrasing I used on mine! Our wedding will be, well, formal, so I wanted to start getting guests used to that idea...
You know what...I just ordered STDs last friday, and realized after reading this post that I did not include Formal Invitation to follow. So I paniced and called the place I ordered them from and they said since we kept the STD info simple (just the date and the city of the wedding) that is was fine and wasn't necessary to include invitation to follow.
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Do you think it's necessary to put on save the dates "formal Invitation to follow"? I feel like it looks too.. formal... The only thing I am concerned about is in Australia STD's aren't that mainstream so I don't know if people will be confused and think the STD postcard is an invite? Am I thinking about this too much? I tend to over think little things.