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I think both are terrible, but I clicked Sears into Willis. At least Marshall Field's has the iconic sign and clocks to show that it's still Marshall Fields. The Sears Tower won't have anything, and eventually people will forget its name...
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After Miss Coca Cola's post about the Sears Tower's name being changed to the Willis Tower, I was thinking about the last big brand change in Chicago that created a lot of protest--the Marshall Fields name change to Macy's. Which did you think was worse?