Sears Tower vs. Marshall Fields: which was worse?

Add New »

Are you content with how much money you make?

more by LatteLove

Sears Tower vs. Marshall Fields: which was worse?

posted 3 years ago in Chicago
poll: I was more sad about:
Marshall Fields being changed to Macy's : (7 votes)

33 %

The Sears Tower being changed to the Willis Tower : (14 votes)

67 %

21 votes

Hostess

5,572 posts

Bee Keeper

LatteLove June 19, 2009 Chicago/San Diego

After Miss Coca Cola's post about the Sears Tower's name being changed to the Willis Tower, I was thinking about the last big brand change in Chicago that created a lot of protest--the Marshall Fields name change to Macy's. Which did you think was worse?

3 years ago

Member

209 posts

Helper bee

blightygirl

I think both are terrible, but I clicked Sears into Willis. At least Marshall Field's has the iconic sign and clocks to show that it's still Marshall Fields. The Sears Tower won't have anything, and eventually people will forget its name...

3 years ago