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We had the same problem when we went dress shopping for the first time. We didn't have our Mom's with us, who are purchasing our gowns, and we wanted their opinions first. We stood our ground and no matter how many "solutions" (lines of credit, layaway, over the phone purchases, deposits) the consultant gave, we always told her no, that we weren't ready to purchase, we just wanted to know what styles we liked and that when we were sure we'd return.
I got caught up in the "fun" that is bridal gown shopping and bought one that I didn't completely love--thankfully I was able to exchange it, but that is not the norm.
ETA: We told the consultant walking in the door that we wouldn't be buying that day and that we were browsing to limit what they put on us when we had our Mom's with us.
"Any suggestions on how to combat the feeling like I HAVE to buy TODAY??"
Come out of that fitting room swinging!
..well, maybe not. 
Just leave your credit card/check book at home. Then buying that day is not an option, it doesn't matter how hard they sell.
@atalante: Thats a great idea. I think Im just going to tell them upfront I just want to look today!!
I've been a few pushy places too. A lot of them offer a 10% discount if you buy on your first visit to the store- so tempting! But I just tell them I have to think about it.
Just know what you want to do and be strong- if you know you aren't buying, it doesn't matter what they say or do. Stand your ground! I went to 9 bridal salons and tried on over 50 dresses, so I know what you mean.
@AlmostMrsGiles: I've gone to a couple of bridal salons to try on gowns. At the beginning of the appointment, I let my consultant know that my wedding is a year and a half away. I tell them that I am just starting to look now because I know I'm really picky and I want to give myself time to find the right one. I've been pretty fortunate so far that none of them have pressured me to buy after that. You just have to find the right bridal salon with the right consultants and they won't be pressuring you as much.
Since I looked at a lot of dresses without my mother, I usually just told them that I really wanted to talk to my mom about it before making a decision. I tried on dresses at about 10 salons.
Walking in the door, tell them that you will be coming back to purchase, but get turned off by pushy sales people. And if they push, tell them you will be more inclined to buy elsewhere.
My line was "if I find it I will know it and I will buy" Let them know you are strong, know your own mind, and wont be talked into anything. But if you are ready to buy they will hopefully be good customer service
The title of our post absolutely made my day. I am going on just about my 8th or 9th store and luckily only 2 have been pushy with the rest being good about not pressuring me. It may just have been the store you went to. You are going to get it some places but most places won't be like that. It's a good way to weed out where to buy the dress when you do decide!
I went to three stores over the course of choosing, on my own each time. At each one I explained straight up that I was in the very early stages of shopping so I was looking to try on some different styles, get some suggestions and get an idea of what does and doesn't suit my shape, etc before I start bringing anyone else with me to confuse me!
The first two were pretty average. They would only pick out and show me three or four dresses from their whole entire store full. One in particular suggested a dress that was nice, but not me, and kept pushing how ahhhhmaaaaazing it was. Yeh, NO! Another was just to blatantly selling - pushing a dress and how wonderful it was then would switch to saying almost the opposite when she saw I wasn't 100% about it. They both sort of tried to push the process THEIR way and wanted me in the dress THEY thought I should have.
I then tried shop three on a whim. She listened to my ideas plus made her own suggestions. She understood that I wasn't 100% sure on styles so she seemed to show me almost every dress in the shop and picked about three or four dresses to start with. Some that I picked out, others that she suggested look at. And as we went through, she would use my feedback to pick out others to try and would disappear and come back with another dress. In the end I lost count of how many I tried on in the one store. She was great the whole time and made it fun, even if I only had a dress on for five seconds and was like EW... she wasn't getting annoyed or impatient.. we were chatting about nonsense most of the time and there was none of that blatant sales bumph. That's where I ended up buying.
So I definitely agree it's a case of finding the right salon and assisstant. Try going to a few different ones and go at quieter times so you can get their full attention and help. If they're still not helping you... sucks for them!
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Ok Ive been having some issues with the dress. First of all I just started looking. I know a lot of girls buy the first dress they try on but thats not me. Ive been to two places so far and the first lady was so agressive and pushy! They only gave me three dresses to try on. I dont even know what style Im looking for yet!!!! Why do I have to make a decision as soon as I put on a dress?
I have decided to spend a healthy amount of money on a dress as it is very important to me and I feel like I should be able to try on as many frickin dresses as I want if im going to drop thousands of dollars!!!!
I understand that these are businesses, and no one wants a bunch of girls playing dress up in their store. I have a ring, I have a date set, I WILL be getting married so I am obviously going to purchase a dress from SOMEWHERE! I just want to be sure.
Any suggestions on how to combat the feeling like I HAVE to buy TODAY??