(Closed) Today’s Groupon – Highly discounted Boudoir Photography

posted 7 years ago in Seattle
Post # 3
Member
3295 posts
Sugar bee
  • Wedding: May 2011

omg why dont they ever have deals like this in indiana!!! ahhhhhhhhh

Post # 4
Member
1405 posts
Bumble bee

I am curious as to a followup post from someone that bought one of these to see if it panned out.  Typically, from what I have seen on other forums, these photography companys can’t deliver in the end.  They sold 400 sessions at 50 bucks a pop so made a cool 20 grand up front.  Now all they have to do is deliver 400 sessions.  I wonder how backed up they are and how long they will take to complete these.

Post # 5
Bee
981 posts
Busy bee
  • Wedding: September 2008 - A tiny town just outside of Glacier National Park

Speaking as a someone who owns a small photography biz, photo groupons make me REALLY nervous. I have been encouraged by old coworkers in marketing to pursue it for myself and have decided not to for several reasons, not the LEAST of which is what 876 mentioned above about being slammed.

Here are the major issues:

– You have to discount over 50% off your “normal” price (which CAN be arbitrary if you are creating a special package, so you do have some control)

– Groupon or whatever deal biz you are using pockets 30% to 50% of what you charge on your deal

– You are often required to sell over a certain number of deals for the deal to “tip” (as in, for it to happen at all) and this number is usually 100+

So, as a small business, you have steeply discounted your services, and are taking only a small amount of that discount home. You have not reached customers that have necessarily been screened, just a general audience. You are banking on a certain number of people purchasing the deal and not fulfilling it, which is the only real money you will make on it. The main benefit as a business is brand recognition or “walk-in” value, which a photography studio is much less likely to benefit from than, say, a bakery.

Even the bakeries putting up “$10 for $20” deals are often breaking even on what they put in. There have been several articles written in the NYT and other publications about the pros and cons for business owners considering it, and it scares the living bejeesus out of me whenever I see another “$50 for 2-hour photo session and 2 prints” deal. I do hope these businesses can deliver, because the only way they’ll make money off the deal is by making some sweet post-shoot sales.

Anyway, that’s just my 2 cents. Mr. CP and I buy Groupons all the time, but stick almost exclusively to restaurant coupons… and if we like what we taste, we’re definitely more likely to be repeat customers even if we had our first dish on the cheap!

Post # 6
Member
39 posts
Newbee
  • Wedding: September 2010

I can give some feedback on this – I bought the same Groupon about a year back with Seattle Boudoir.  It was a really great experience, no hassel to get in at all.  They were super welcoming and made me feel really comfortable.  It’s great because they do your hair and makeup and feed you champagne!  The only part I will warn you about is that the photos are super expensive.  My package came with a 5×7 and I purchased 3 more pictures that cost $325 for the three additional pictures and that was the second cheapest package!  They have some beautiful books you can purchase but they run $700+.  Had I known that I would probably not have bought the package.  My wedding photographer does boudoir sessions also and she does marathons that I think are probably a better deal.  So – you may want to research your options.  Hope this helps!

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