Post # 1
I am selling my Watters Torreon but need some advice from you experts on how to price it. I have it priced at $1700. What do you think? Retail on the dress is $2800.
The dress is in excellent condition, has been bustled, and I’m including the veil I wore plus two others that I had bought to go with the dress but didn’t wear. I am also including straps that I had made out of flower appliques and lace ordered from Watters(removable with velcro). I also had crinoline sewn into the dress.
Also the dress was ordered with extra length so it’s perfect for a tall bride or can be hemmed.
Those are the basic details. Where do you recommend pricing it?
Post # 3
I would look at what other people are asking for the dress on whatever websites you post it on. Compare their dress condition and price to your dress condition and price idea.
Post # 4
I am not sure but I would think that as a bride, if I had the option to go into the store and pay $2,800 versus buying second hand (and have the risk, shipping, etc) $1,700 would probably be about right. You figure you can find a girl that is your size that wants your dress. It would save her $1,000 plus she would get some of those extras (which she may not want).
I feel that a lot of dresses (especially David’s Bridal dresses) that are used are posted for too much money. I don’t know why I would buy a used dress for $500 that may have a stain or other alterations when I could go to the store and buy a new dress for $800.
Post # 5
- Wedding: March 2010 - Calamigos Ranch
I usually start at 50% of the original price before I’d consider a used dress. But if you’ve added extra length (most dresses I might have otherwise considered seem to be hemmed to lengths that are shorter than average height!) and haven’t made unusual alterations (like, you have fairly normal proportions) then I think $1,700 is reasonable for a $2,800 dress with all the additions you’ve posted.
Post # 6
With the crappy economy I’ve learned a few things – $1,700 does sound reasonable for a $2,800 dress, but no matter how good of a deal you present, it won’t change the fact that many people are broke right now! I guess you should just start at $1,700 and work your way down, bargaining if you need to. It’s just like selling a home. You start high and take offers! Good luck!
Post # 7
I also agree with caszos that many of the used dresses out there are overpriced. I am not factoring those extras into the price and really want the bride who buys the dress to feel that she is getting an amazing value.
I think it’s hard for a lot of brides to be realistic about pricing because it is “their” dress and such a big part of their wedding experience. We need a Blue Book for dress! LOL
Post # 8
I think $1700 might be a bit much. Taking a quick look through preowned and oncewed, only a couple of the many watters dresses on both sites are priced over $1k for a used dress and none of those show as sold.
The straps might be worth paying a bit more for, but other than that, the extras you mention I don’t think are likely to make someone pay much extra. A tall girl may pay more for the length, but it would be a potential extra alteration for a shorter girl. If the girl is much shorter than you, the bustle quite likely will need to be redone anyhow so it falls in an appropriate place and most girls aren’t going to need THREE veils (maybe consider selling 2 or all 3 of them seperately).
I don’t mean to be negative, but I’ve stalked used wedding dress sites for years (I love wedding dresses :-p) and except for very popular styles (ML Scarlet for example), most used dresses don’t sell if they’re much over the 50% mark (and most have to be pretty far under it). There’s always exceptions of course…so I would say try $1700 and see how things go…but be ready to decrease the price if you really want to sell it.
Post # 9
I think $1700 is a good place to start with the dress. I recently tried to sell a gown I didn’t wear to my actual wedding, and it was a tough job, just warnin’ ya!
I eventually sold it for much, much less than I wanted about a year after I bought it and decided to sell. I was finding that brides looking for used gowns really wanted a deal. Some wouldn’t even buy with a 50 percent discount – they wanted more, which is understandable. It was rough, but I guess something is better than nothing.
Post # 10
if it is 2800, i would start at 1/2 price. i guess it depends on how much you want to sell it for and how soon, 1400 would get it off your hands immediately i think. 1700 may mean it has to wait a while. i know it’s a lot off the dress, etc but if you want the cash quick that will let it go. if you want until after the engagement blitz to post it (january) you may be able to demand a larger premium for it.
Post # 11
Please educate me if I’m wrong…But shouldn’t a used dress be priced less than 50% of original cost for it to be a fair deal? If I paid 3000 for a dress and I’m selling it for 2000, basically that means I got to wear a brand new dress for 1000 and someone will have to wear my used, altered, possibly slightly damaged/stained dress for 2000. One can argue that they can resell the dress again after that, but it seems to me that this would be an increasingly small possibility after the dress has already been used multiple times.
Post # 12
@meliss: Thanks for your input! I wanted to get a range of opinions to see what other brides thought, which is why I posed the question to the boards. I appreciate your thoughts!
Post # 13
Start at $1700 and don’t be offended if people offer you less. I mean it IS a good deal, but $1700 is still a lot of $$$ no matter which way you slice it.
Post # 14
I wouldn’t expect to get $1700, but maybe you could start it there. Maybe $1500? I feel like people might have price points in their head…$500, $1000, $1250, $1500, $1750….
$1500 is just slightly over 50% of the purchase price and it might open you to a larger market of potential buyers.
Post # 15
I really enjoyed all the comments here. I would start at 50% on a used dress. The longer it takes to sell, the more drastic the price reduction will need to be. I have one daughter who sold her dress immediately at 50% ($900 for $1800 dress) The other has not had any luck selling an Amsale gown that retailed for over $2000 that she is asking $900 for. Why? I think she waited about six months too long to decide to let it go. Brides LOVE to find something that is actually available in the store that they know they are getting for less.
Post # 16
mamaof2brides: thx a bunch for your “real” world experience! that helps so much. i have had lots of inquiries about the dress which is good. the dress is still in stores so it helps that brides can go try it on.