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Wedding Sponsorships!?!

posted 3 years ago in Beehive
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    Jennilee    5/10/08   Reno, NV

    I have already been happily married for over a month now, but I came across an article while researching corporate sponsorship for my companies upcoming annual conference and I thought that I should share. How many of you would have the juevos to do this!?

    Talk about a marriage of love and money. Tom Anderson and his bride Sabrina Root paid for their $34,000 wedding this weekend by selling advertising space at the ceremony and reception.

    Everything from the wedding rings to a week at a penthouse in Cancun, Mexico, were donated after Anderson got 24 companies to sponsor the nuptials in exchange for having their names appear six times from the invitations to the thank-you cards.

    With the average wedding costing $22,360, Tiffany Quin founder of www.WeddingSponsorships.com and author of the forthcoming book Wedding Sponsorships ™, says sponsored weddings are catching on. Quin, who rounded up nearly $35,000 in sponsorships for her own nuptials, says more couples are willing to exchange a bit of promotion along with their vows, for free or discounted goods and services. Says Quinn, "We provided a sponsor list, tasteful signage and a verbal thank you at the reception, and a newspaper ad thanking sponsors."

    DOH! Why didnt I think of this?! I sent the article to my best friend who came back with "Thats weird" to which I responded, "yeah weird...and you save THOUSANDS...I can do weird".

     

     
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    MsJadey    10/09/2010   San Jose, CA

    I'm all for weird!  Wedding Sponsorships!?! :  wedding Icon Eek

     
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    huskerlx    August 2, 2008   Biloxi, MS

    Wow, I never would of thought of that, but it makes perfect sense. If like you said, you can do weird.

    How easy it would be to add a little logo of your reception space, DJ, caterer, etc on your invitation, programs, thank-yous, etc all in exchange for a free wedding.

    I would do it in a hearbeat.

    Thanks for sharing.

     
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    bethgraced    06/14/2008   Chicago

    yikes... not sure how I feel about this...
    I mean saving money is great, but... I don't know.  Seems a little tacky...

    Actually, it's not even the tackiness that bothers me... it's that people feel the need to spend so much money on an event. 

    Don't take me wrong, my wedding wasn't cheap, but I'd rather cut corners on everything than do that.  I hope this doesn't come across as snarky or anything.  It just raises some kind of "that is just so wrong" kind of flag in my mind.

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    MsAnge    2/21/2008   Michigan

    I'm with bethgraced. I'm one of those people who changes the channel when commericals come on TV and I don't buy magazines (especially wedding ones!) because I feel like I'm paying for more ads than actual content.

    While I'm glad this works for some people, because we all strive to have the most perfect wedding possible and this could certainly facilitate that goal for some people, it certainly wouldn't be my idea of a great way to raise funds. I'd feel like a race car driver rather than a bride :-/

     
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    brendalynn       Sacramento, CA

    Oooh, yeah, I wouldn't go there either. I think that considering your guests as a captive audience for advertising isn't ... very nice.

     And I would imagine it might be possibly more work than worth finding companies who wanted to sign on as sponsors for a private wedding... btim, if I were a guest at a wedding where there was sponsorship, I probably wouldn't look to the sponsors as business partners in the future b/c I just wouldn't think that was a smart marketing move on their part...

     
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    Angel    July 15, 2005   Snohomish County, Washington State

    I read about something like this on Man With a Wedding Plan blog. It's pretty funny actually.

     
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    jules    08.30.08   LA

    I had a friend do something sorta like this.  A rum company sponsored the cocktail hour with mojitos.  It's a little different but definitely worth the free alcohol for guests!

     
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    vee    9/20/08   Chicago

    i would totally do this as long as it was subtle and as tasteful as can be. but how do we get this?!

     
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    peihan17      

     Mmm... nope.  Totally agree with bethgraced too.  'Subtle' advertising is like 'tastefully' asking for money or gifts- it just doesn't fly.  And I'm definitely all for the idea that if you can't afford it, don't do/buy it.

     

     
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    BunnyBlue    03/7/09   Sunny South Florida

     I say to each their own! I don't think it would be something I would go for , with my luck our sponsors would be XXX Kitty Cat Lounge and Freedmans Funeral Home! How is the wording done? "Brides Body presented by Jakes Jim?"

     I have to agree with the " if you can't afford it  , don't buy it " rule. 

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    ju1244    11/1/08   New York City

    I just sent my engagement announcements out--a close friend of mine said he almost threw it in the trash because he didnt recognise my parent's address!  I mean it was a VERY expensive bond envelope, printed return address was engraved...he thought it was a marketing ploy???  Cant imagine what would get tossed if it had advertising!

     
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    haliwood       Canada

    Ya, I'm on the "nay" side of this one for sure! I'm all about doing what you can afford. I truly, honestly don't think there's a tasteful way to pull of a wedding sponsorship. I cannot imagining ruining all my hard work with corporate logos everywhere.

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    ju1244    11/1/08   New York City

    I just went to this site because I was curious. at first glance I think its a marketing ploy and I honestly believe that it is going to take a very long time and a lot of work if it even happens.  They offer you templates of what to ask for and suggestions of how to possibly get a sponsor...and they charge for the info.  This would honestly be the equivalent of my starting up a new business and if I spent just as much time on my own endeavour, I could make the money myself!  

     
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    CarolineG    10/12/2008   Phoenix, AZ

    If you are going to spend so much money on an event that lasts eight hours (if you're lucky) that you feel the need to investigate sponsorship, perhaps you should reevaluate the meaning behind the day in the first place.

    Marriage is a sacred ritual, regardless of your religious/spiritual beliefs. Have the kind of wedding that you can afford - without having to resort to subjecting your loved ones to product placement and a day-long commercial. 

     

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