What age do Clothing Brands start to Matter?? (kids)

posted 2 years ago in Parenting
Post # 2
3280 posts
Sugar bee
  • Wedding: June 2014

I remember it being middle school as well. I’d just get her things she likes and not worry about the brand. 

Post # 3
518 posts
Busy bee

My boyfriend has 2 daughters (who are now 12 and 14) and it started to matter when they hit middle school. Even the lunch I pack them gets judged by the other kids, it’s crazy.

Post # 4
82 posts
Worker bee
  • Wedding: June 2013

In my childhood, kids wanted to wear all the same clothes from the same stores from about 5th through 8th grade to fit in – otherwise you were a “dork.” Then in high school, it gradually became cooler to have more unique pieces that expressed your individuality.

Post # 5
871 posts
Busy bee

I remember it being around age 11/12, needing to wear clothes from certain brands until around 15/16 when you could wear what you wanted, and cheap/old clothes were ‘vintage’ and ‘thrifty’ haha. Thank goodness the ‘brand name clothes’ trend only lasts a couple years! 

Post # 6
2894 posts
Sugar bee
  • Wedding: May 2015

MrsGlover: I remember being judged in middle school but I also remember that I dgaf what other kids thought. 

Brands only matter to me as an adult because I care about quality. I’d rather spend a few hundred bucks on a Theory dress that’s classic and lasts for years than twenty bucks on a dress that becomes sheer in a few washes (F21, I’m looking at you). 

if your daughter is a fashionista, then she probably doesn’t care what other kids think if she’s editorial and they are commercial. Why not educate her on what goes into clothing — design history and principles, the design process, marketing and distribution, etc.? She can then develop an informed pov on fashion. 

Post # 7
9526 posts
Buzzing Beekeeper
  • Wedding: August 2013

Um, never? I’m 31 and still don’t care about brands or labels.

Post # 8
996 posts
Busy bee
  • Wedding: July 2016

It’s harder to do than to just buy the right clothes, but supporting & educating your kid to wear what she likes & not care about stupid things like the right brand will go a lot farther for her in the scheme of things. Way easier said than done, but if your daughter can be taught & supported in the confidence to be herself, that’s invaluable.

Post # 9
5432 posts
Bee Keeper
  • Wedding: June 2014 - Ontario, Canada ♥ EDD- April 2016

I think it depends on the school and depends on the parents. I went to school in the country and no one EVER cared about brands/labels. Ever. We live in a very small city near where I grew up and I think the whole brand thing starts in highschool around here. That being said, it really depends on the parents as well. I know a mom who is very into brands for her kids and her daughter is in Kindergarten and decked out in Lululemon, Hunter, Nike, Coach, etc. Her daughter already really cares about labels and where her clothing comes from/how expensive it is. They aren’t wealthy, but buying such expensive clothes for their kids is a priority. I think parents, not just classmates, have a huge role in influencing the way kids view clothes/brands.

Post # 10
2107 posts
Buzzing bee
  • Wedding: October 2015

I lived in a small town in the country and I became brand aware in 5th grade. Granted the brands were 90s staples, and not like designer, but still – I had to have Nike sneakers, just like the more well-off kids in my class.

It’s easy to say “oh never, i’m waaaay too cool to be seen in brands” but it’s important as a child to feel like you fit in, and unfortunately, a large part of that is how you dress.

Post # 11
637 posts
Busy bee

I was home schooled until 6th grade when I went to middle school.  I remember becoming more conscious of what brands kids were wearing in 7th grade, but I really don’t remember anyone being teased because they didn’t wear certain things.  In high schools girls were more concerned what kind of purse you were carrying.

I agree that it also has to do with the parents.  My sister’s friend only buys her daughter clothes from Justice so unfortunately she’s already setting the standard.

Post # 13
8510 posts
Bumble Beekeeper
  • Wedding: September 2013

I’m going to say I remember people caring aruond 5th grade…?

Post # 14
6980 posts
Busy Beekeeper
  • Wedding: August 2012

I remember it being middle school when I started caring about brands more, but I know kids are doing things earlier and earlier…

Post # 15
2791 posts
Sugar bee
  • Wedding: May 2015 - Walnut Hill Bed & Breakfast

I don’t think it sounds like there’s anything wrong with the stores you’re already shopping at. I don’t remember caring about brands until maybe High School? But even then if you dressed well kids didn’t pick on you. It was usually only directed towards kids who were obviously wearing hand-me-downs, thrifted, things that looked old and didn’t fit right. I think as long as she looks “put together” it doesn’t matter where the clothes came from.

I would avoid things that are “obviously” copy-cats of real things. Like the 4-striped adidas sneakers you mentioned. It’s acting like you’re wearing the “cool trendy brand” when you’re really not that i think is the issue. 

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