(Closed) What do you think of my pricing? Where do I advertise?

posted 5 years ago in Career
Post # 3
9142 posts
Buzzing Beekeeper
  • Wedding: November 2013 - St. Augustine Beach, FL

Set up a nice website with photos of the chairs and the chairs lined up for an event.  You can link to the website on Craigslist but you really need a stand-alone website if you’re going to try to charge the same as rental companies do for Chivari chairs (at least until you build up your business and have some clients that can recommend you.)  I would rec doing it for a bit cheaper at first until you build a clientele and then slowly raise the rental rates as you get more demand.

Post # 4
3625 posts
Sugar bee
  • Wedding: June 2012

Truthfully, I think Craigslist is the wrong place to advertise if you are hoping to get $8-10 a chair. IMO, Craiglist shoppers are looking for a bargain and that’s why you are out of their budget. Like Craigslist is where people are looking for 100 mason jars for $15 or something, not vintage rentals that are pricier than basic chairs that their venues already offer. To be quite honest, I only checked CL for a vintage-inspired mirror in hopes of finding something cheaper than Etsy or Homegoods.

I think even for event rentals, one of the best things to do is to network. So talk to local planners/DOC, caterers, florists, etc. and just let them know that you are new on the scene and have this available as a service. This is definitely a specialized product and in my area, I can only think of one major company that rents out vintage chairs at this point. It would also be helpful to team up with a photographer to do those inspired shoots and get blogged. That way, you get your name out there.


Post # 5
10367 posts
Sugar Beekeeper
  • Wedding: September 2010

I think people may just not have budgets that allow for that type of luxury good. What area are you trying to market them in? In an expensive market (San Diego) our chiavari chairs, even for the more custom teal ones we used, were still only about $7.50/chair. It’s going to be hard for you to compete with businesses that have a high volume of sales – your profit margins won’t be low enough at the low volume you will be able to handle. Also, customers don’t have emotional attachment to “how much work you put into them” so try and find a way to let that go. It isn’t about your work – it’s about the value the customer sees. If you’ve chosen something that requires a ton of work and the customer can’t see the value, then that’s your mistake.

Also, I never would have looked at Craigslist for a rental. Do you have a website? I looked for rental companies that were established enough to have their own site. I wouldn’t want to leave the seating for my entire guest list up to a random Craigslist vendor without any Yelp reviews, etc.

Post # 6
3092 posts
Sugar bee
  • Wedding: June 2013

@beachbride1216:  My thoughts exactly.

You can’t start out at the same price as the competitor who is well known and beloved…why would anyone choose an unknown? 

You gotta build the brand I think!  Hey you might be the next Chivari!!!  How awesome!!!

Post # 7
1980 posts
Buzzing bee
  • Wedding: March 2014

I agree with all the PPs that said that CL is not the place to go. Our Chivari chairs were $6 each and they were a custom color. I think $8 is too high. Also, I would try to get on those lists that venues give out as preferred vendors.

Post # 8
3574 posts
Sugar bee
  • Wedding: September 2011

I think anyone that could afford that much on chairs would have a wedding planner or coordinator.  I would contact party planners instead of consumers.  

I think $8 a chair is a lot for a brand new company.  

Post # 10
3625 posts
Sugar bee
  • Wedding: June 2012

@DaphneDescends:  I think the pricing is fine for the chairs given that you are in SoCal (assuming you’re not way inland where cost-of-living is lower). The issue is really reaching your target market. As others have mentioned, anyone with a budget that can afford renting chairs (at anything more than a buck or two) would likely be working with a cast of really top-notch vendors and/or coordinators/planners.

However, just to get your foot in the door and a few glowing reviews/testimonials, I would go for maybe giving out a few 50% off deals initially. I also wouldn’t just limit to advertising to brides/grooms but offer services for other events, e.g. birthday parties, backyard showers/parties, non-profit events, etc. If you were to partner with a non-profit and rent out your chairs for free, it’s a great opportunity for publicity.

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