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Could you include it on your reception card? You could say something like, "The party doesn't end at the reception! Stay late for our after-party at (location)." Or you could do an extra insert and say something a little more causal, like "Let's party 'til the break of dawn! Stay after the reception and celebrate a little longer with the newlyweds at (location)." You can also have your band announce the after party 30 minutes or so before they finish. I've done this at corporate events, and it works well. They usually just say something along the lines of, "We're not done yet! (Corporation Name) wants you to continue the party at (location). So don't leave when the band stops playing; we're partying until the break of dawn!"
I also found some examples of wedding after-party invites if you wanted to do separate invitations.
We will be having a reception card insert. So on the invitation itself, we'll say "Brunch to follow", and then also include a card saying, "Please join us for an adults-only celebration at XXXX"
I like the idea of an insert saying there is a party afterwards. I think it's better to leave it off the formal invitations, especially if it's casual and you aren't offering to pay for everyone's drinks and food (ie, meeting up at a bar.) If you leave that on the invitation people might think you are going to pay up for that event too. Also, you might have some (older) folks feeling obligated to go, when they're really one (party) and done.
Our plan is to include a separate insert with the rest of the invite. We're paying for ours though. We just can't have a band at our venue, so we're picking a bar and paying cover for anybody who wants to come and running a tab. Not a huge deal, but I've gotta dance!
I know it's not in the invitation - but we included an after party invite in our out of town bags that we put in guests' hotel rooms.
I think it was much more effective though, when we had our DJ announce it at the end of the night.
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I'm working on invitation wording right now, and trying to see where I can let the guests know that there will be an after party starting at 1030.
We have two bands playing, and I don't want them to think that after the one band finishes, that is it.
Where can I include something on the invitations? I know I wanted to write something on the menu cards also, but i can't find a nice way of wording it with out it reading weird....