- 5 years ago
- Wedding: June 2013
An ad created by an organization for clean water.
An ad created by an organization for clean water.
Amen!!! How true! Thanks for a great dose of perspective.
I don’t really care for guilt-based campaigns.
That’s kind of racist. <_<
I think if you cannot see the misrepresentation of what this organization considers to be “Third World”, then the racist undertones are already embedded in your thinking.
My post is not intended to offend you as MANY people (myself included) are, at times, unable to see our own prejudices and we end up perpetuating, supporting and/or circulating content that isn’t accurate. It is indirect and subliminal, a result of how we were all raised.
The video’s purpose was to guilt a viewer into “action”. However, the creators/organization did not realize that they are also sending another very powerful message in the images they decided to show. That apparently third world problems are the only valid problems, and that the third world is made of only African families. There are countless other nations that are considered third world…
Sorry, there is just so much … deconstruction that can be done with this ad that does what is supposed to be a great intention, a big disservice.
@mrsbruff2b: You don’t consider Haiti “third world”, if you want to use that term? Maybe the link I provided didn’t tell the entire story. Hold please.
The people in the video are all from Haiti. The point is that while we worry that our phone cords are too short, they are worried about clean water. Sure, it’s meant to guilt you into action, but aren’t all ads like these? The crying children, the kids with fleas on them, the sad puppies…that’s all the same. I don’t see them as racist, though.
@mrsbruff2b: The campaign is for clean water. Unfortunately, clean water is hard to come by in many third world countries. Certainly there are people of other colors who are without clean water, but this is focused on one region (Haiti). It’s not about race, and it’s not about trying to say black people are too poor to afford water (if that’s not what you meant by racist, I apologize). In America, we have areas that are extremely poor, but they still have much better access to clean water.
@NAvery: Emotional advertising works the best. Advertisers play upon our needs to sell product, or to bring issues to light. In this case, I’m not sure what other angle they’d take that would succeed. Having a well-hydrated and financially stable person ask for help would probably get the commercial (and the issue) ignored. All forms of advertising try to worm their way into our hearts or brains in one way or another.
This ad has a spin in that it’s uding statements that are so absurd, they’re laughable to provea point. If a well-fed suburban child were saying them, they would be funny. I think that would also bury the true message of the ad.
And my cranky person’s assessment of the ad is: I f’ing hate hashtags. It irritates me when I see people post “I had to wait in line ALL DAY for my iPhone 5 (even though I just got a 4 a year ago and it works fine). It was raining and I only had my giant umbrella and Columbia ski jacket to keep me warm and dry. #firstworldproblems Hurr hurr”. I’m glad to see this particular segment of society called out and mocked in a way that can hopefully do good for someone.
@mrsbruff2b: I think that perhaps the people who made this piece may have just been in a certain location and decided to film there. I think it’s entirely possible that they were not trying to make generalizations about who and who is not Third World or who does or who does not have Third World problems. Yes it is true that there are racial undertones in alot of media but I think it is a bit of a stretch to apply it to something like this.
@peachacid: … I do consider Haiti a third world country. But there are definitely more nations and peoples that need water or are having a water crisis.
The point is that the ad is using false analogies along with exclusively Haitian faces and voices. Of course our phone cords vs clean water isn’t as important. However, if you are comparing school to something extreme, say the a concentration camp… there really isn’t much “arguing” that can be done about that is there?
The ad appeals to our sense of “charity”. It’s asking for money, not asking viewers to get up and do something about it. We put in $10 and “feel better” about ourselves, we may “pause” and think about “hmmm, I should be grateful for what I have” but then we move on with our lives.
So … imo, the ad is ineffective in achieving their overall goal… at the expense of all those people that were subjected to performing in the commercial.
And although many are quick to say that it wasn’t racist because that was not the intention, I feel are just reestablishing the norm. As long as it’s not intended, there is no racial misrepresentation apparently. Even if they just “happened to film there” and organization which spends a great deal of effort, time and money trying to help these nations, need to be more sensative to how they represent them in their campaigns. Otherwise, it’s just a “feel good” effort on the organization’s part. It is careless disguised as caring.
@peachacid: I don’t see how it’s JUST about Haiti. Where in that commercial does it specify Haiti? It’s about clean water, is it not? The WiF does work in Guana and India too, correct? What part of the ad mentions those places? Where are the children and families of India etc?
Look, I am not AGAINST the purpose of this organization. I am simply saying that the ad is holding racial undertones. If you still cannot see it, I cannot help you.
@mrsbruff2b: If you cannot explain it, I don’t believe you. What is racist about saying “these poor people in Haiti have no clean water”?
The problem that not everyone worldwide has access to clean water is not just about Haiti. But the ad is specifically about Haiti.
I am so confused right now.
@peachacid: If you believed it, you’d be bothered by it. But it’s safer to believe that it isn’t there. You still haven’t answered why you think this ad is only about Haiti? And if YOU think it’s only about Haiti, why are you not questioning WHY the ad is ONLY about clean water in HAITI?
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