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I made sure to tell them the price that I was willing to spend and did my research to make sure that it was in the ball park, but lower than what other salons were offering. I put one salon against another and said that if they gave me a lower price then I would buy it from them.
It is a lot of effort and felt like buying a car, but was totally worth it! I got my $1200 gown for $765 with free alterations :)
I'm thinking about bringing my dad because he is pretty kick ass at the whole price talking things 
. I learned that through going with him to buy all the cars I have owned haha. We had numerous times of us leaving the lot and the salespeople trying to chase us down to offer a lower one who match his price lol. Maybe it's because he plays hardball and I act like I really don't care one way or the other about the car and we actually do leave, but I think that would be kind of hard with my wedding dress!
Maybe I won't bring him, but it's a tempting idea hehe.
do research, if other stores carry the same dress designers let them know you are looking around and play them off against eachother. aim high, go for 30% disc and work your way down. if they wont reduce the price of the gown get them to throw in things like free alterations, a veil ect
goodluck!
I'm good at bargaining but agree w/eloping. Do your research! Come armed with info ammo! Today's economy is much more inclined imho to bargain now.
T is also a great bargainer! He's a consultant and is used to solving issues with a good economic outcome so I'm going to 100 percent have him do the price negotiations with venue, florist, etc. Unless we marry here and i know the person I'll use as a florist and know she'd give me the best price already.
I think futuredrbraun has the right idea! If you really want the lowest price, get ready to do some serious research and using stores against one another.
I also paid $10 to get into a local bridal show, and two vendors--David's Bridal and another local vendor--were giving out coupons, basically, if you scheduled a dress fitting then! I got $100 off.
I have to chime in with the previous posters about researching at other stores. I fell in love with a gown at the first store I went to with my family, but couldn't commit to the price. I called other local bridal shops in the area, and found a store that was selling the same gown at a lower asking price, plus a 20% discount. My family called the first store back, and nicely explained that we had a great time shopping there, and wanted to buy the gown there, but found it at a lower price at the other boutique. After the manager confirmed the name and discount/price at the other boutique, she readily agreed to match the price.
I think the trick is to be honest yet polite. Good luck!
P.S. I would've had major reservations about doing this bargaining trick at a small, privately owned boutique though - for example, my sister is a small business owner, and it's harder for her to offer things like matching prices than say, a bigger store or chain.
The price I paid for my wedding dress was super reasonable, so I didn't talk them down. I am collecting milk glass vases for the reception, and I've found that being very honest and upfront with them about your budget is helpful. Good luck!
I think it's easiest to negotiate on price if you have evidence that a lower price exists, but say you want to negotiate this particular price down instead of going with the competitor because they are better located, or have better customer service.
A good phrase to try is "Is that the best price you can give me?" And then keep asking it to ascertain whether there really is any wiggle room.
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personally i suck at talking down prices for things. lets get some words of advice and help on here for the ladies that have yet to buy and still want to get a deal.
how do you talk down the price of a dress?