Who knows official reason brides can't take photos of dress in shop?

posted 2 years ago in Dress
Post # 2
502 posts
Busy bee

Take a look at the Jasmine’s Bridal threads for an idea as to why some shops have a ‘no photo’ rule. It happens all the time in any sort of retail — customers go in to see what they like, then bypass those who assisted them and buy online because they can get it cheaper. No photos is a way of trying to decrease this. 

Post # 3
2657 posts
Sugar bee

I thankfully didn’t have to deal with the no picture rules, but I think they are generally used so that brides can’t use the images to order the dress online or order a replica.  In retail, the concept of “showrooming” (aka, when customers go to a regular store to test out items they intend to buy online anyway) is a hot button topic right now.  Also, buying a wedding dress can be an emotional thing.  The stores are trying to capitalize on that “this is it” feeling you’re experiencing in their store when you find the dress.  If you have pictures of the other dresses, you may be more likely to look back and second-guess which dress was your favorite, causing the store to possibly lose a sale.  I don’t necessarily agree with that stance, but I can understand why stores choose to do things that way.

Post # 4
2455 posts
Buzzing bee

chica95110:  Pictures can also be used to replicate the dress cheaper. All of those Chinese shops people buy from typically steal stock photos and replicate from that. If you could provide them with 10 more pictures, front, back, details, etc. then they could replicate it better.


Designers don’t want cheap replicas of their stuff out there.

Post # 5
2358 posts
Buzzing bee
  • Wedding: November 1999

All I know is that I didn’t select a dress from a shop that didn’t allow me to take a pic, or even step foot back in. I couldn’t even remember what the dresses looked like. Or who the designer was, or even the price! How can a person select something when they have no idea what it looked like, who made it, or much it costs? How do they make any sales at all? Absolutely ridiculous. I purchased from a salon who let me take 100 pics of all the gowns I tried on. 

I think they do it to keep u from going down the street and getting the same dress and bargaining for a price match somewhere else.

Post # 6
918 posts
Busy bee
  • Wedding: November 2012

It’s an asinine policy, and I’ve neither encountered nor heard of it before.

Especially nowadays when a bride-to-be might want to text the picture to her MoH or something like that.

I also understand that they want you to buy things, but they shouldn’t try to keep costumers from mulling it over. People who want to just get a replica are going to get one anyway.

Post # 7
3735 posts
Sugar bee
  • Wedding: September 2014

Every store is different. In the four stores I visited, not once was I told not to take pictures.

Post # 8
4653 posts
Honey bee
  • Wedding: May 2016

I never understood this. I went to Bridals by Lori and when we went to take a pic the consultant RAN across the shop screaming “ARE YOU SAYING YES TO THE DRESS? YOU CAN’T TAKE PICS UNLESS YOU’RE SAYING YES!!”….Ummmmm, seriously? You have tv cameras in your damn shop putting everything on national tv!! I also told her I wanted to show someone and she told me that I should skype them right that moment if they wanted to see it. On the other hand, I went to Kleinfeld’s and they let me take pics of every single dress I tried on, and they actually encouraged it. That is where I ended up getting my dress from. I just think it’s insane you can’t take pics (especially when it’s already on tv) because it helps you decide once you see the dress in pics. 

Post # 9
5160 posts
Bee Keeper
  • Wedding: April 2013

chica95110:  I think it’s a rule that’s become somewhat outdated in the age of the internet, but I believe the idea is to reduce the opportunity for brides to try on dresses and then  have them copies by seamstresses for cheaper.

The majority of bridal stores I went to had no problem with picture taking. 

Post # 10
1248 posts
Bumble bee
  • Wedding: April 2014

So they can’t be replicated on the cheap. The stores I went to all had no photo rules until you committed to buy but I just had my bm take sneaky pics on her phone when the consultant had stepped away etc. No way was I buying a dress that I wasn’t sure photographed well on me.

Post # 11
1981 posts
Buzzing bee
  • Wedding: November 2014

It’s not imposed by the designers- some shops do it so you don’t use the pictures to have a replica dress made. I have even seen some shops rip out the name of the designer and the style number out of the dress so that you can’t comparison shop (I believe this is illegal, but that doesn’t stop them). A few stores in my area prohibit photos until you buy the dress. I had a BM just be sneaky about taking them when the consultant wasn’t looking. One store we went to my dress consultant didn’t care, but if her boss was around we couldn’t take photos. The salon I bought my dress from allowed photos/skype/etc.

Post # 12
2661 posts
Sugar bee
  • Wedding: August 2015

I was really annoyed by this, especially when I was told I couldn’t take pictures (per designer agreement) unless I was buying, “but you can look up the dress online on the designer’s website–she posts all her dresses!” Umm okay so what’s the point then?

I had a favorite dress from each store, and which one did I buy? Yup, the one from the store where they let me take pictures. I couldn’t remember what the other dress looked like on me, and I couldn’t show pictures to my bridesmaids to compare (except the one on the model, but the dress looked different on the model).

So the store lost out on a sale by not letting me take a picture, and I bet that happens lots of times. They may as well just let people take pictures.

Post # 14
128 posts
Blushing bee
  • Wedding: September 2014

It’s a really silly rule, agree with previous posters, especially in the age of the internet. Almost all of the dress you try on, you can find plenty of pictures online, so if you wanted to copy the dress, it’s pretty easy to do.  The store I bought my dress from had a no pcitures policy, but my consultant didn’t care, we got tons of pics, even a video!

Post # 15
2792 posts
Sugar bee
  • Wedding: May 2014


medgirlny:  Even if they are pictures on the internet, they tend to be one or two, and those pictures are not of the dress on you.  They are mostly on modles who may not fill out the dress in the same way that you do.  I’m a curvy girl, and a dress on me looks completely different than from a dress on someone who doesn’t have hips.  My mom and I tried on the same dress one time when we were shopping, and it looked completely different on the two of us.

There are so many people even on this site that show pictures of them in the dress that they are having replicated by Jasmine’s bridal or other Chinese shops.  If I was a shop owner or sales associate who just spent two hours brining you dresses, I would probably cry my eyes out at some of those posts.  Its no different than any other setting where commision is involved.  It’s not just the store that is loosing it’s money, its the girl who spent time with you that just lost that money too. 

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