Why engagement rings are a scam (College Humour!!)

posted 3 years ago in Rings
Post # 3
2787 posts
Sugar bee
  • Wedding: June 2013

@foz:  pretty funny. I agree (although I am pretty sure there is evidence of engegment rings before the 30’s). I guess every tradition starts somewhere. White wedding dresses only started in the mid 19th century with Queen Victoria. I think we keep the trend because we like it. 

Post # 4
33 posts
  • Wedding: January 2015

Sigh. My fiancé and I got engaged just before Christmas and are currently waiting for the custom ring we chose to come back from the jewellers…I’m the first of my friends to get engaged (I’m 25) and so many people have mentioned this De Beers thing to me and essentially called me a fool for getting a ring. I feel like it’s spoiling my fun a bit, especially when it’s erroneous!

Whilst the De Beers ad campaign undoubtedly had a massive impact on jewellery and particularly on the inclusion of diamonds, that video is more of a smug clickbait confection than fact. Engagement rings have been given since the ancient Greeks. The first documented diamond engagement ring was given during the Renaissance. Valuable engagement rings (not usually diamond before Edwardian times, when they became very popular and remained so until the depression – and then, of course, came the De Beers campaign) have been given for centuries; one reason was that since a lady’s reputation would be ruined from a broken engagement, she needed some assurance that she wouldn’t be left destitute. Increasing social mobility post-Victorian era made the practice more and more widespread and aspirational. Obviously the only relevant reason to get a ring today is if you want one (and we decided, for several reasons, that we do), but its origins are actually quite interesting, and not quite as cynical as certain corners of the internet like to make out…

Post # 5
789 posts
Busy bee
  • Wedding: January 2014

@Rubberband:  Sorry you have lame friends saying crappy things like that to you!  


Funny video, but engagement rings are a thing now, no matter how or when they started.  If someone is so opposed to a diamond, why not get a different stone?  

Post # 6
295 posts
Helper bee

I thought the video was interesting and I did agree with some points like the craziness of the two months salary part. The thing is though engagement rings won’t be going any where. Also thinking about the marketing campaign that was done then is still be done to this day if ypu think about those chocolate diamonds. 

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