Post # 1
Just out of curiosity, why is Vera Wang such a big name in wedding dresses? I’ve heard it in the past few years but beforehand never heard of her (or any other dress designer). I’m not saying that Vera Wang is bad or anything, just genuinely curious of why she’s so big 🙂 My bridal boutique had a special room for her dresses! 🙂 Maybe I should go look at more photos of her work and then I’ll be able to answer my own question.
Post # 3
She is a pretty big designer in other arenas as well. I think she is pretty well known for creating affordable lines in addition to her more “luxurious” expensive lines. She has a line of handbags and shoes at Kohl’s. She designed Khloe Kardashians dress, I think that garnered her a lot of publicity. The dress was simple, but gorgeous. A lot of press has named it the “best wedding dress”, etc etc.
Post # 4
I remember they made a big deal of her in Bride Wars. “You don’t alter a Vera, you alter yourself for Vera.” haha.
I have a friend that’s been obsessed with her since probably high school? I have a purse…that I got from that friend, not-shockingly. ha
Post # 5
She’s marketed her brand really well. I don’t know other than that, honestly.
Post # 6
She’s also a family friend of the Clintons and designed Chelsea Clinton’s wedding gowns…
Post # 7
You know what, I think I know her name more from the other things she designs, now that you mention it. Publicity publicity 🙂 Kind of like how Chick-fil-a markets “Eat more Chicken” with the cows… and there are TONS of people who crave it everyday, especially on Sundays! (Not that Chick-fil-a and Vera Wang have that much in common).
Anywho, just curious 🙂
Post # 8
Vera left Ralph Lauren to start her bridal business. She started with a boutique in Manhatten. At that time, most wedding dresses were 80s style lacy, leg o’mutton sleeves, high necks–you know the look. Vera’s dresses had simple embellishments, quality fabrics, complete opposite of what was available. She totally changed the bridal industry. Her other lines came later.
Post # 9
@Georgia Bee: I totally agree!
I saw a Vera Wang dress that was so simply gorgeous in design and the cut and was totally made out of English tulle. Not a bead or a sequin or anything “extra” on it, just a beautiful design, high quality materials, and it haunted me. When I went wedding dress shopping, I had that dress stuck in my head. Everything that I looked at looked cheap, less thought-out as far as design, and many of them just “tried too hard” to be pretty with tons of beading and lace, etc, etc. Eventually, I found that Vera Wang dress on preownedweddingdresses.com, for 1/3 of what the original bride paid for it, and I know that there is NOTHING I’d rather wear on May 29 2011 than that Vera Wang dress!
Post # 10
@kperry3: Vera is famous for being the first designer to stray from the overly-conservative, sometimes ugly, very narrow selection that used to be all that was available to brides. She pioneered the more modern and elegant wedding dresses that are now the norm today. It used to be that all brides had to pick from were super poofy ball gowns with giant puffy sleeves and itchy lace, and there really wasn’t much of a choice other than that. Vera said “why does a bride have to look like a cupcake??” and brought modern, more flattering and sexy styles to the market. Then everyone else started following suit. She is still one of the designers to stay ahead of the game and is like the “queen bee” of wedding gown designers. there are quite a few others who rank up there with her, but she was the first.
Edit: basically what Geaorgia Bee said… just noticed her post 🙂
Post # 11
uh she designed Nancy Kerrigan’s Olympic outfits back in 1994. shes been around FOREVER
Post # 12
I wonder this, too. I don’t think her gowns are any more special than those by any other designer. Even if she did pioneer the current trends, a dress is a dress! But I’m a person who couldn’t care less what brand something is for the most part.
Post # 13
The designs are very carefully constructed. I wen’t shopping for dresses with my MOH and my Mom, and I must of tried on about 30 dresses (including an apointment at Kleinfelds), and once I wen’t to the VW store and stepped in to my first Vera, the difference was immediate. My mom wen’t “Wow, THIS is a wedding dress!”. The quality is truly second to none, and while it may have stretched my budget a little, her sister line White by Vera Wang (at David’s Bridal) is gorgeous and mimics her most popular styles! I am ordering my veil from that line since it’s like 1/6 of the price of the veil I tried on at the VW store.
Post # 14
- Wedding: June 2012 - Pippin Hill Farm & Vineyards
I’m relieved that someone mentioned Nancy Kerrigan. When she designed those skating outfits, she became a household name.
BUT, Vera has joined up with “mainstream” wedding companies in recent years, which has propelled her name into the minds of women who never paid attention to high fashion before.
I’m positive that there are plenty of people out there who didn’t know about her before she signed on with David’s Bridal, Kohls, and Zales.
I was a little surprised that she went in this direction…but with many designers were teaming up with Target at that point with great success.
Post # 15
@mink: Agreed. Also, many bridal designer’s have started similar sub-line like Bliss by Monique L’Huillier, etc. I think it’s in their interest to appeal to a wider market since it could lead to developped brand fidelity (and she has so many other different products which are in the mass market price point).