- 7 years ago
- Wedding: October 2012
This is a spin off from a recent thread with someone railing against her Groupon photographer. Here’s some solid advice – you get what you pay for, and if it seems to good to be true, 9.5 times out of 10 it is. I think Groupon is an AWESOME site for products, vacations, etc, but using it to purchase services like photography is, in my mind, a roll of the dice. I’ve listed just a few links relating to this topic.
While of course I’m not saying every Groupon photographer is a bad photographer or trying to rip you off, I will say that I think a lot of photographers get into this without realizing the time commitment and struggle to keep up with selling, say, 250 discounted sessions, on top of whatever other work they have. Realize that sites like Groupon get HALF of what the already incredibly discounted price their offering. It’s not really viable for most businesses and I can see it tanking someone with the best of intentions REALLY fast when they realize their not making any money, not attracting repeat customers, and don’t have any dates left in their calendar to book anyone at full price.
Aside from that, sites like Groupon don’t actually spend time investigating the validity of these “businesses”, and it’s hard to believe some of them can really be businesses and commit to shooting 500 discounted sessions in a year. Groupon benefits from presenting the MOST ridiculous deals out there because that’s what brings the hits, so a photographer offering a moderately good deal isn’t going to be featured. The one who gives you everything for next to nothing is.
Again, I’m not saying a photographer is wrong for using it to get hits on their website or that a client is stupid for trying to save money. I’m just saying that many cases turn out to be lose-lose situations, with exhausted, broke photographers who don’t have money to invest in equipment or otherwise improving their work, and clients who are unhappy with their images or experience with said exhausted (and usually inexperienced/new to the business) photographer.