Would any brides use this service?

posted 2 years ago in Career
Post # 2
1719 posts
Bumble bee

I think it’s a great idea. There are definitely brides who would use your services. 

I’ve heard of other businesses like this. I usually see them go by “personal wedding shoppers” or “personal bridal shoppers”. Have you looked to see if there are any other businesses like this in your area?

Post # 3
2787 posts
Sugar bee
  • Wedding: June 2013

Rhopalocera:  brides tthat are makeing a very expensive dress purchase would usse a style consultant. Also I think brides that have a public image to up keep need stylist, becuase their wedding will have everyone looking at them and judging their dress choices, and if they went well with the theme, if they were a trend setter or not. I think since you live near LA you are in a great position to network and market yourself towards this. 

Post # 4
1529 posts
Bumble bee
  • Wedding: August 2015

I’m going to be honest, and say I’m not sure there is much of a market for this type of service. Weddings are already insanely expensive, and it seems as the wedding industry is evolving, so are there more extras, add ons, services that you are convinced as a bride that you need. Sorry, but I just don’t need a wedding planner, a designer, or anything else on top of the insane amount I am spending on food, drinks, photography, attire, and the hall. Wedding dresses are expensive enough already for a one time use only product. I dress myself on a day to day basis, so I’m fairly confident about what looks good and what doesn’t. If I was unsure, I would have friends or family come with me to help me decide.  Although there are brides who find the process of finding a dressing daunting, that is what the bridal store consultants are there for. It seems like you are offering the same type of service that the bridal salon already offers, no offense.

Now, there may be a certain type of market for this service. If you are close to LA, you are probably in an area with a lot of high end brides, I think that will be your best market. But even then, I just see this as another add on service that is not really necessary to getting married, at least for the every day bride.  Sorry :-/

Post # 5
1910 posts
Buzzing bee
  • Wedding: October 2015 - Ruby Princess

I think it’s a great idea, and there’s def a market for it in so cal. For me, I was pretty lost as far as, ‘now i have the dress, now what?’ veil? accessories? shoes? help!!

Post # 6
2455 posts
Buzzing bee

Personally I wouldn’t use a style consultant (though there may be people who would). But with all the millions of other wedding costs adding a style consultant on top of it just seems frivolous. Someone may choose to do it, like a PP said someone with a public image to uphold or someone who doesn’t have a lot of time, but personally I’d rather just use google.

Post # 7
7293 posts
Busy Beekeeper

Where I am this wouldn’t get you many clients. But if you market it in more upmarket areas in the LA area I think you might find enough clients eventually to earn a living.

However I think you need to consider the hours. You said that you don’t want to work retail hours but you will be pretty much doing that due to store opening hours. Most brides will probably only be able to go to appointments outside of work hour, such as weekends.

I think it would be key to network with a lot of wedding planners and to prepare for competition. Once others in the industry cotton on to what you are doing they are going to start offering it as well.

Post # 8
2052 posts
Buzzing bee

Honestly if I had the sort of money to drop $250 to have someone else help me pick out a dress, I probably don’t have much of a budget for my dress to be mindful of. 

I’m not saying there’s no market for it, but I don’t think there’s a large enough market for you to make much of a living

Post # 10
716 posts
Busy bee

Hmm, I’m torn.  

First, I think this can only work in a big, coastal city.  You need population and a culture of spending on weddings.

However…the “lower” end of the market doesn’t have the $250 to spare.  The higher end of the market will already know the brands and what they want and won’t need or want you because they can get in touch with the designer and their representatives themselves. That leaves the middle.  Now there are a lot of people in the middle, but there’s only 1 of you, so that really limits how much money you can potentially make with this idea.

At the same time that you’re courting the middle, wedding planners are providing this service, in store consultants are providing this service, friends and family are providing this service, there’s a wealth of information on the Internet, heck the good people of Weddingbee are providing this service….all for no extra charge.  I just think fundamentally it’s hard to charge for something that’s already free.

Good luck though, I think you could definitely make extra money on the side with this idea, I just don’t see it getting very big, but who knows…

Post # 12
134 posts
Blushing bee

This sucks that I’m not anywhere near you. I have recenfly Googled “wedding stylist” service so that somebody can help me pick my dress, shoes, accessories etc. So for me I would use a service like you mentioned. 




Post # 14
2803 posts
Sugar bee
  • Wedding: May 2014

I think the clientel you are looking for is going to be somewhat difficult to expect to be on a 9-5 kind of time scale with you.  You are looking at people with high disposalbe income, and these people are either very busy or very needy or both.  To really make money at what you want to do, you are going to have to be available on thier schedule, what ever time they have to meet and do appointments. 

Post # 15
360 posts
Helper bee
  • Wedding: September 2012

I think there are a lot of areas where this wouldn’t work but SoCal just might.  There are a ton of options and I can definitely see having the clientele there who want a “full-service” experience, that would want to look like they spent a lot of energy perfecting their look but not actually do the research.  There are tons of people out there who hate to do internet research, etc so while those things are, of course, available, I can see the appeal not being there for some.

I love the idea of working with an established coordinator – it could be an add-on that they offer as part of their package.  I know this was definitely not something that fell within my coordinator’s duties.  Would you consider doing a “whole package look” type of thing?  Not just dress but helping to finish the look off – shoes, jewelry, etc?  Maybe even makeup looks and hairstyles that could be communicated to artists/stylists?  I don’t think I could have afforded it but having someone knowledgable to pull that all together would have meant a lot less research for me and a lot more confidence that I looked completely pulled-together the day of.  The dress wasn’t too too hard for me but then all the other stuff?  That was more stressful.

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