I’m just at the end of production on my dress with Anomalie. I initiated the process the second week of July for my wedding which will be in May of 2019. I had already tried on a ton of dresses and couldn’t find what I was looking for so I went with Anomalie. Since they have the 100% money back guarantee I figured it was worth the risk, especially since there was nothing else I liked.
The first thing that happens is you do an introductory call with a Stylist and tell them the kind of thing you are looking for (if you have a strong idea in mind) or what you have liked/not liked about dresses you have already tried. They do recommend that you try dresses on before you start designing so you have a better idea what looks good on your body. They won’t make exact copies of a dress, but they are very good at working on designs inspired by other dresses. If you have a very clear idea what you want, they can give you a quote on that call of what your dress would cost, and you can also get a quote for add-ons like a veil if you like at that time as well.
You then take some time to fill up your inspiration board with pictures and inspiration of what you want your dress to look like, here’s a peek at what mine looked like, on it you get to say what it is you like about that style, or if it’s a random picture how it applies to your dress. You then have a design call where your stylist talks you through everything you put on the inspiration board and you talk about the big details you want on your dress. If you didn’t do this on the initial call, you would get a price estimate now and they will send you an invoice. The process doesn’t go any further until you pay.
After you pay for your dress they will send you a super cute box filled with fabric swatches that are based on the dress design you are going for. If you want a lace dress they will upload pictures and videos of lace to your dashboard so that you can select one that way. You can ask for more to be uploaded if there isn’t anything you like, I went through three rounds before I got a lace that was what I was looking for since I had a super specific and more unique look in mind. A couple weeks you get an illustrated design of your dress. You can make changes at this point as well. Once a design is settled on you upload your measurements and some photos of yourself that correspond to the measurements.
After this, it takes about 4-6 weeks and then you get pictures from the factory which show the pattern mockup of your dress made with whatever scrap fabric they have so you can make sure it looks the way you want to. If it doesn’t you make revisions until it does and then they move to the next stage which is your lace and/or beading placement approvals (if you are doing lace or beadwork). You then get more pictures to approve this stage and then the next pictures you will get are the almost finalized dress. (This is the stage I am at I just got mine last night!)
After that they do all the small finishing details and then it gets shipped to Anomalie head office in San Francisco fr QC checks and they will send you more photos of it when it comes in. Then it gets sent to you and you work with a local tailor to get it hemmed and any last minute tailoring you need. They have recommended tailors in a bunch of cities but you are allowed to pick your own as well. They give you detailed instructions for the tailor so they know how the dress is put together and what needs to be taken apart to adjust it properly.
I live in Canada so the average price in Canadian that dresses I was looking at was $2000-$3000 and veils were about $600-$1000. My full lace dress with chapel length train and a chapel length drape veil came to just under $2000 Canadian. I wanted my dress delivered by the end of December, but it looks like it may actually get here a bit earlier!
So far the process has been really great and I’ve had no issues at all. Sure I have revised stuff a bunch of times and not liked the first shot at some of the mockups, but the pictures I got of my almost finished dress last night were exactly what I was looking for. Happy to answer any other questions you may have.