(Closed) ATTN: Etsy Owners!! How Do You Advertise??

posted 7 years ago in Career
Post # 3
Member
520 posts
Busy bee
  • Wedding: November 1999

I’m curious to read what others say.  I tried selling handmade jewelry on Etsy for a while, but advertising was exhausting.  There are also soo many other people selling jewelry on there.  I used Twitter, Facebook, business cards, word of mouth, etc.  I sold very little and eventually stopped altogether.

I would also love to be able to bring in a steady income from it.

Post # 4
Member
1240 posts
Bumble bee
  • Wedding: June 2012

You can get buisness cards for cheap. Then just go around, maybe you have a bridal shop in town, leave the buisness cards on their windshield. 

Put an add in the paper. Go to the mall. Actually approch people. 

My friend owns an etsy, and she makes jewelery, and hers was all word of mouth.

Post # 6
Member
1240 posts
Bumble bee
  • Wedding: June 2012

My friend sells a lot at our work. And she just asks them to go on etsy and comment about her stuff.

Post # 8
Member
3947 posts
Honey bee
  • Wedding: October 2011

When I opened my shop (photography) a year ago, it took about 3-4 months for me to make 1 sale.  I did no advertising.  Once I hit that one sale, I took off.  I have since made 50 sales (which to me is pretty good, seeing as I still haven’t done any advertising).

I do include business cards with every purchase and have had repeat customers.  I would just give it time.

Post # 10
Member
3947 posts
Honey bee
  • Wedding: October 2011

@MrsMaine:  O don’t do the windshields thing.  I HATE when crap is left on my windshield and I would be less likely to use that service because of it.

Post # 12
Member
1020 posts
Bumble bee
  • Wedding: May 2010

@KateByDesign: I second the no windshield thing. I seriously despise it when people put stuff on my car.

Post # 13
Member
2077 posts
Buzzing bee
  • Wedding: August 2012

I make jewelry and I just opened my Etsy shop a few weeks ago!

From what I’ve heard, January, June, and July are the slowest months on Etsy (I have no actual proof of that statement!  Just word of mouth from other sellers).

I’ve found that the more time I take getting to know people in the Etsy community, the more sales I make.  Grantid, I have made a whopping 8 sales, and 2 of them were from people I actually knew, however the other 6 sales were from people I have never met.

My Fiance just purchased business cards for me from vistaprint, so I plan on handing them out with purchases as well as possibly asking to leave them in artsy/craftsy type shops in town.  After you get your business cards, go around on foot to businesses like wedding shops, photographers, and possibly even florists and see if they’d be willing to keep your cards out on a table.

I’ve also been looking into signing up for craft and art shows, possibly even some wedding shows.

I’m still just starting out, but I’ve learned a ton by getting involved with the Etsy community.  Joining teams, participating in BNR/BNS’s, etc.

Post # 14
Member
255 posts
Helper bee

Hey Ladies I LOVE this thread. If I can make some suggestions before dropping in to a bridal shop assuing they will advertise for you do a little research online and see if they have preferred vendors. If they are doing any kind of bridal show during the winter (this is the norm) ask if you can have your pieces included/showcased.

DON’T STOP THERE


YOU’RE ALMOST THERE….

Link up with a local wedding planners who also does staged photoshoots that feature fake brides and groom (again typically done in the winter during down time for business depending on where they are located). Ask ahead of time if you can have a few professional pictures from the photographer to display on your site.

When I first started my business (almost a year ago) I didn’t have a slush of money to do advertising and this is exactly where I started. Although I had 7+ years of experience I know needed to go out and get my own pictures to promote and you are all brides—would you hire a planner that didn’t have prof pictures of their work? I wouldn’t either….so I threw a “staged” wedding at my home and those were the first pictures to go on my website, facebook b.page. In my first year as a wedding planner I’ve been able to bring in 15 paying clients! 

I used up-and-coming photographers who were just on the cusp of making it—so it was a win/win. One quick thing when you’re going out and asking ppl for things you have to consider the wiifm (what’s in it for me/and them) people are more likely to help you if they see the benefit too.  

Good luck!

Post # 15
Member
255 posts
Helper bee

Also does everyone have social media (facebook, and twitter)? I can’t even tell you how important this is in the growth of your business. I put up pictures of weddings twice a month and I’m always interacting with my followers. If you don’t have one get one ASAP! Annoucne your grand opening there and keep your audience engaged.

 

 

Post # 16
Member
3947 posts
Honey bee
  • Wedding: October 2011

@melodicsighs1:   Yah, and I can’t imagine bridal shops would be too happy with it either.  I’d venture to say it would be considered loitering if you did it multiple times.

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