- 3 years ago
WARNING: Nexus Diamonds does not post bad reviews submitted from their customers on their website! Do NOT believe their plethora of positive reviews!
I was looking for an alternative to a mined diamond engagement ring, and was considering Nexus Diamonds. They seem snazzy and like a big, trustworthy operation. I wanted to believe it, I wanted to believe that a beautiful, long-lasting, man-made diamond could be had that easy and cheap. But do not believe anything they tell you, and certainly don’t believe their website reviews. Nexus Diamonds admitted in an email to me that they ignore bad reviews that are submitted on their website because “bad reviews can cost us sales” (see email transcript below). Nexus represents that their reviews are real and complete, but they are not. If you do a small amount of research, you’ll see that there are scores of girls who bought Nexus diamond rings, only to discover they are no better than CZ. The “diamonds” constantly get scratched because CZ is far softer than diamond, stones fall out, etc. These women tried to submit reviews on the Nexus website, only to find that their reviews never showed up. Well, now we know why.
You’ll also notice on their website that almost every ring has a very positive review with someone who supposedly bought the ring 4, 5, 6+ years ago and gushes about how well it held up over the years – very suspicious. I’m sure those are submitted by Nexus’ own employees to combat the real information on these boards and elsewhere revealing the poor quality of their products. I mean really, a website where almost EVERY ring has someone who bought it years ago to come back to the website and leave a review? Doubtful.
There are far better companies in the man-made diamond market that don’t mislead customers. Try Quorri – they take a long time to make a ring (4 weeks) but at least they have a stone option that is harder than CZ and close to diamond (Aterna stone). Or only buy earrings from Nexus. I first bought earrings from them, and since earrings just sit in your ears and never get bumped, they held up fine. But that earring purchase was before finding out that Nexus is such an untrustworthy company – they will never get my business again.
After reaching out to Nexus about the possibility of buying a ring from them, I did some more research on Nexus and decided against it. Here is my interaction with their sales person, Patrick:
Me: I read several reviews of Nexus and decided to go with a different company for my diamond alternative. Thanks.
Patrick: I’m really sorry to hear that. I always thought we had the best reviews of any of the alternative diamond companies. May I ask what made you make that decision? I do really appreciate your insights.
Me: The reviews on independent websites are generally poor. In particular, they say the diamonds are no better than CZ and get scratched all the time. Stones fall out. Repairs are needed constantly. And Nexus does not publish negative reviews on their website, only positive ones. Many people leave reviews on independent websites saying they tried to submit negative reviews multiple times on the Nexus website and those reviews never showed up. I only want to work with companies that honestly accept all reviews on their websites, good or bad. Good luck.
Patrick: Hi, Thanks for writing back! I totally understand, and one of our people did come up with a good idea to only publish the good reviews, and that is now a “best practice” for lots of companies on the web! Problems or bad reviews don’t exist, only opportunities to make things better. Plus, another mantra is there are no problems, only situations. You know how it is, bad reviews can cost us sales. In this case it sounds like someone was hoping to put a bad review on our website, and of course we have a person dedicated to monitoring those very carefully. We do work hard to keep on top of things, and because of that, we would love to take care of making a ring for you if things don’t work out with the other company! We are here for you!!!
I then protested against this misleading behavior which is no better than lying – purporting to post all reviews on their website when they do not – and then Patrick tried to walk it back with a very long email that suggested he misspoke (another lie). But too late, damage was done. Whatever you do, avoid using this company for your man-made diamonds! There is a class action lawsuit against this company for a reason. I didn’t want to believe it because of their snazzy advertising and website videos, but I’m so glad that Patrick revealed the reality. I hope this helps women out there who want a ring that will stand the test of time, from a company that does things the right way. Nexus is not that company, save your hard-earned money. Good luck!