(Closed) Best Bridal Stores in Wisconsin

posted 11 years ago in Madison Wisconsin
Post # 3
45 posts
  • Wedding: December 2019

I went to several bridal shops throughout Minnesota (where I am originally from) and Madison, WI (where I currently live) and I personally have to defend Vera’s House of Bridal. I ended up getting my dress here after visiting several other shops. I felt that the amount of one-on-one attention and professional insight they provided was unmatched. They really knew how to listen and chose dresses that met your needs. In many other shops I felt like I was so overwhelmed, forced to pick out dresses off racks.. I couldn’t even begin to narrow it down. I’ve gone back several times since purchasing my dress to shop for veils and accessories, and each time they’ve provided me with a private room and a one-on-one attendant. A close friend of mine who also just got married got her dress from Vera’s and also have a very positive experience.

Post # 4
36 posts
  • Wedding: September 2007

Another really good one is Bonnie’s Wedding Center in Viroqua.  If you are in the La Crosse, Prairie Du Chien, or Sparta areas, it’s totally worth the beautiful drive to get there.  I’ve been in there and brides have been there from well over an hour away because they have said it’s so great compared to some others in the area.  🙂 

Post # 5
4 posts

I went to the Vera’s outlet in Janesville.  I had a good experience with them.  They explained how the rooms were laid out (according to price) and asked what I was looking for ( what type of wedding, formal, beach, etc.) Then left my mom and I to look on our own.  It helped me from feeling overwhelmed or pressured.  The salesperson checked in a few times to put dresses in the dressing room.  Once in the room to try them on, they were attentive with my questions, like if a neckline could be changed slightly or showed me how it would looked bustled, etc. 

I had looked at David’s a few months before to narrow what I was looking for down.  Had I not done that I might have had a different experience.  I did end up finding my dress at Vera’s outlet ($500) and liked their somewhat hands off approach.  

Post # 6
64 posts
Worker bee
  • Wedding: May 2009

I’ll add that I also had a pleasant experience with Vera’s Bridal in Madison and bought my dress there.  I think their store and the experience you get there is ideal for certain types of brides.  I had been to many other stores and was really struggling to narrow down my search, so having someone pick out some gowns based on my criteria was helpful.  However, my sister – who knew exactly what she wanted – did not enjoy shopping there.  

It probably also depends on the specific employee you’re working with; I’ve had great experiences at bridal stores with certain employees, and terrible experiences at the same store with different ones.

Post # 7
90 posts
Worker bee
  • Wedding: November 2011

Do not go to Wedding Tree in La Crosse….at least if you are not a millionaire. I went there and found a dressthat I loved, but I couldn’t afford it. The girl who helped me (I wont name names) was nice, until I was going to leave without buying the dress. She wanted the comission so bad and it was obvious. She treid every trick in the book. This was a store model also….not even a custom order.

First she said I could put down 60% and I didn’t have it. Then she said ok, 55%. I am like, its not gonna happen this week. I will come back next week and put a deposit on it. The she asked me to make an appointment to come back the next day. I was like, I can’t afford it this week. She wouldn’t take no for an answer.  It was like a car salesman. Terrible customer skills and made me feel like I wasn’t good enough to shop there.

Then she started trying to scare me into buying it like I was pretending not to have the money…  Oh, somone else might buy it, or it might get discontinued. What would you do if that happened. Call your fiance and see if you can buy it. Lets pick out a more expnsive dress and pretend that is the one you really like and then he will go for this one cause its less expensive. I was super pissed that she tried to strong arm me into buying that dress.  In front of other customers too. I was embarrassed and angry that I couldn’t get it as it was, and she was treating it like I didn’t know my own budget.

I went home with intentions of going back to the store when I had the money to get the dress the next week. Two days after I had been in the shop, she sends me a letter in the mail, hand written and with terrible spelling and grammar telling me all the same stuff. It was like wedding store spam in my mail box. I will never go in there, not if they were the last bridal shop on earth.  I’d get married in jeans first.

Post # 8
182 posts
Blushing bee

I’m a fan of Edith’s Bridal in Fond Du Lac. Very large store, a little out dated and kinda cramped but has a large selection. Everyone was very nice and I worked with Cathy the owner personally. The younger staff memebers seem a little "out to lunch" but the older members were great. I found a wonderful Alfred Angelo plus-size sample dress for $499. Bargain!

Post # 9
18 posts
  • Wedding: August 2009

I didn’t care for Edith’s in Fond du Lac at all.  The whole store is like stepping back into the 70’s, complete with shag carpeting, which wasn’t very clean.  The staff was definately "out-to-lunch," and was not very helpful. 

My best experiences were The Bridal Event in Appleton and Tie the Knot in Green Bay.  Both stores had wonderful attendants who were cheerful and helpful.  Tie the Knot doesn’t have a huge selection, but they have some lines that aren’t available at any of the other salons in the area.

Post # 10
35 posts
  • Wedding: September 2010

Places I have had good experience from is the Mens Warehouse Tux Rental (used to be After Hours before MW bought the chain).  I’ve rented more than 1 tux there for friends weddings, and they have always been excellent.

My fiance found her dress at Heims Bridal in Greenfield.  I will suggest you talk to the younger owner, not the older gal that also works in the store.  The younger gal was very helpful, knowledgeable, and easy to work with.

There is only one store I will stay away from – Savvy Bride in Brookfield.  They botched half of tuxes for my brothers wedding (wrong sizes, torn garments, dirty garments, etc).  They are usually understaffed too and have no spot to ‘wait’, so you end up standing around in the doorway for a long time.

Post # 11
256 posts
Helper bee
  • Wedding: June 2010

I just found my dress at Brandi’s Bridal in New Glarus.  I went to Vera’s in Madison and Germaine’s in Lake Geneva and ultimately find the service and selection at Brandi’s to be the best.  I loved that I could look at the dresses and select those I wanted to try on ( as opposed to Vera’s where the consultant chooses dresses for you from their stock) and their selection was MUCH better than Germaine’s.  I would recommend them to anyone looking for a good service and a fantastic selection!

Post # 12
383 posts
Helper bee
  • Wedding: August 2009

I have to third the icky Edith’s Bridal. Every one told me to try there until my mom (who is photographer in the wedding industry) told me stories how they purposely sew patches in your dress when it gets in. They call you, you try it on, and WOWZA! It doesn’t fit… then they bank $$$ on alterations.

There aren’t a ton of places around the Fox Valley area. I went to The Bridal Event as well and their dresses were very overpriced for the look and quality of the dress. Over 60% of their dresses were tie-up corset styles and that was the one look I said I would not buy. Not for me.

Post # 13
37 posts
  • Wedding: January 2001

I also didn’t have a pleasurable experience at Edith’s Bridal, a
little outdated IMO. I worked with one lady who was nice though, and
customer service is important.

David’s Bridals (anywhere) don’t work for me, I find that they
discourage you from looking through dresses for yourself, instead, my
attendant went and found dresses that she thought would look good on
me. When I didn’t like something she picked out, I always felt bad and
just tried it on anyway..waste of time.

Had some success at Bridal Event in Appleton, very large selection,
sort their dresses out by style and even have a plus size dress wall.

Erika’s Bridal Couture in Neenah has amazing customer service. I found
my BM’s dresses online and they were the only store that carried it,
so I really had no choice. But it worked out, they are very sweet
people over there.

Bridal Elegance in Kaukauna also has a large selection, but I found
that the attendants seemed to always have ‘something else to do…’

hope this helps a little bit ladies!

Post # 14
16 posts
  • Wedding: October 2010

I went to DB in Appleton and had an okay experience. I ended up going to Bridal Event in Appleton twice and both times they were super helpful, nice, and not pushy at all. I bought my dress during my second trip 🙂

Post # 15
3249 posts
Sugar bee
  • Wedding: June 2010

I bought my dress form DB in Brookfield. I had a great experience there. We were allowed to look thru the books and then thru the dresses. My consultant was very sweet.

On another note do not go to Amelishan. Those ppl are horrid! They don’t allow you to take pics in the dresses you try on, they take the designer tags out of the dresses so you can’t see who makes them and then they won’t tell you who the designer is until you purchase a gown from them, way above what it should cost.

Post # 16
1001 posts
Bumble bee
  • Wedding: May 2010

See, I got my dress at Amelishan and did not have a bad experience.  I went to the sample sale, and I went knowing that they cut the tags out.  I could tell what brand because it said so on the hanger straps, but I didn’t know what style it was.  Google helped.  I ended up paying $850 for my $1600 dress, so no complaints from me.  It was in GREAT condition for a sample, and the only alteration I needed was a bustle.

I also didn’t have a time limit (my friend was kicked out of her dressing room at DB after an hour) and I WAS allowed to take pictures in the dresses.  I probably spent two hours trying on dresses!  They also helped me pick out veils to go with each dress, and there was no pressure.  I left with a dress I loved for a great price.

My friend Renee also got her dress at Amelishan and only has positive things to say about it, too.

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