(Closed) Buying a diamond online

posted 8 years ago in Rings
  • poll: Online diamonds

    Yes, I have bought online and was happy

    Yes, I have bought online and was disappointed

    No, I haven't yet but I would buy a diamond online

    No, I would never buy a diamond without seeing it first

  • Post # 3
    3146 posts
    Sugar bee
    • Wedding: August 2013

    as long as you use a reputible website, like bluenile or James Allen, you should be fine.

    Post # 4
    6317 posts
    Bee Keeper
    • Wedding: December 2013

    @SR:  Blue Nile has a great return policy and awesome customer service.

    If you’re looking for a fancy shape like a cushion, I would be careful buying online because it really is impossible to tell exactly what it will look like with just the stats.

    Round brilliants are fairly easy to buy online, though, if that’s what you’re looking for.

    Post # 5
    1374 posts
    Bumble bee
    • Wedding: May 2013 - Pavilion overlooking golf course scenery, reception at banquet hall

    One of the best parts about buying online is that if you live in a state that is different from their headquarters, then you don’t have to pay sales tax! We saved almost $500 on my ring this way.

    We used GoodOldGold.com – they are another reputable and well-known company to add to your shopping list. They are my favorite because they give you a LOT of information about each diamond; not just the 4 Cs but ASET and Firescope images images along with microscope views of any flaws. Thoroughly informative, which is what you want in an online diamond purchase.

    Post # 6
    4394 posts
    Honey bee

    I voted for the first option but let me explain. We ordered a ring from James Allen and it was pretty but the diamond wasn’t perfect. We chose excellent cut and I think I need AGS ideal optics to be satisfied. We returned it and I’m still trying to figure out what I want, but I know now that I would recommend only ordering from vendors who have actual images of the diamonds like James Allen, whiteflash, good old gold, and Brian Gavin diamonds. The last 3 will all be a bit more than blue nile for their signature/top cuts, but there are no diamonds with better light performance so that’s what is important to me. 

    Post # 7
    182 posts
    Blushing bee
    • Wedding: August 2014

    We got my ring from overstock.com I love it. It looks much more expensive than what we paid for it. And I haven’t seen anybody with a similar ring which is exactly what I wanted. And now for a picture!!

    Post # 8
    3501 posts
    Sugar bee
    • Wedding: November 2012

    My ring came from an online vendor, a lot of the transaction was email and telephone calls.  You do have to be very very careful with cushions if thats what your interested in.  Originally not part of my plan, I got a cushion but we got a photo from the jeweler loose.  It’s all about finding the right vendor that you are comfortable with.


    Post # 9
    361 posts
    Helper bee
    • Wedding: October 2013

    Make sure they have a good return policy and don’t be afraid to use it.  Buying online can save you a lot of time, money, and headaches, but if you aren’t careful it can cost a lot instead. 


    Post # 11
    1193 posts
    Bumble bee

    I think it is ok to buy one from a trusted seller only. I am sure it is a better deal online but I love that my husband picked mine out in person. Something about him looking through tons of diamonds through the different scopes to find the perfect one makes it so special to me:) Several friends I know got theirs online and they were happy with it. Good luck!

    Post # 12
    992 posts
    Busy bee
    • Wedding: March 2009

    I haven’t bought a diamond online yet, but plan to- and I’m either using James Allen or Blue Nile because they are reputable sources that I trust and have heard wonderful things about on the Bee!

    Post # 13
    541 posts
    Busy bee
    • Wedding: July 2013

    @SR:  I bought from Bidz.com and paid about 10% of the value of the ring…. Sorry for the size of photos. Ring was perfect IMO and keep in mind my ring isn’t cleaned in the IRL photos


    Stock Photos




    Real Photos

    Post # 14
    1224 posts
    Bumble bee
    • Wedding: June 2009 - Mountain Meadow/Mansion

    My husband purchased my stone from James Allen. He had a wonderful experience, loved the selection (I wanted an emerald cut, which many stores don’t carry) and saved quite a bit ( The savings estimate is based on comparisons from brick and mortar stores and due to the fact that he didn’t have to pay sales tax, which would have amounted to roughly $1400 in Denver). My setting came from a local jewler, so I feel like I got the best of both worlds (i.e. a gorgeous stone as well as a local place to take my ring to for cleaning, inspections, etc).

    Post # 15
    482 posts
    Helper bee
    • Wedding: December 2013

    @MASPA:  I just posted yesterday about my own cushion and why I would strongly caution any person against purchasing a cushion without seeing it in person side by side other stones – even if on paper they appear to be the same often times they are very different and performance is never the same between two stones. 

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