(Closed) Buying diamonds online: James Allen or Blue Nile?

posted 6 years ago in Rings
  • poll: Which is best?
    Blue Nile : (43 votes)
    48 %
    James Allen : (35 votes)
    39 %
    Other (please tell me which!) : (11 votes)
    12 %
  • Post # 3
    44 posts
    • Wedding: June 2011

    Check out Whiteflash, an online vendor with great customer service. My husband purchased a diamond from their ACA collection (A Cut Above). These diamonds have super-ideal cuts. Also, if you are looking to upgrade your diamond in the future or are not happy with it for any reason, they will buy back your ACA diamond and you can select another one from their inventory. 

    Post # 4
    1266 posts
    Bumble bee
    • Wedding: February 2011

    I agree, check out WF…my husband recently purchased me a diamond through them and they will go above and beyond to make sure you get the right stone.

    Post # 5
    3720 posts
    Sugar bee
    • Wedding: July 2013

    My Fiance had great luck with blue nile. I found it when I was helping another male friend look for rings. I was impressed and showed then-BF when he was ready to start looking. He spent time talking to their customer service (who were very patient, Fiance knew nothing about diamonds). The guy walked him through my requests on the 4 cs and I ended up with a beautiful stone. We couldn’t be happier.

    Post # 6
    242 posts
    Helper bee
    • Wedding: February 2008

    JA is great because they will give you up to 3 Ideal Scope Images on stones you’re looking at.  But I would consider JA, WF, Brian Gavin, and Good Old Gold.  They are all great vendors with excellent online reputations.  Once you find stones you are interested in, ask them upfront what they think of the stone.  They will tell you honestly as they have the stones in front of them.  Since you mention an HCA score of < 2, you obviously know enough about diamonds that you might want to hop over to Pricescope.  They truly know everything about diamonds, from the table, depth and percentages to everything else.  Good luck in your search!

    Post # 7
    2100 posts
    Buzzing bee
    • Wedding: April 2012

    My engagement ring is from Blue Nile and they are absolutely fabulous.  MY Darling Husband bought me the matching wedding band which I did not want and they took it back with no issues.  Every jeweler that has looked at my ring has been very complimentary.  I love it 🙂

    Post # 8
    1381 posts
    Bumble bee
    • Wedding: June 2009 - Mountain Meadow/Mansion

    My stone is from JA. Hubs chose them because he could get actual images from them of the stones and because he found the prices and inventory to be slightly better. I do like the settings/selection is better for settings on BN, but that wasn’t particularly relevant for us as I got a Tacori setting from a local jeweler.

    Post # 10
    162 posts
    Blushing bee
    • Wedding: June 2013

    I know someone that had a great experience with Blue Nile.  Don’t have experience with James Allen, but their stuff looks very pretty!

    Post # 11
    264 posts
    Helper bee
    • Wedding: December 2013

    We got my stone from James Allen. What I liked best about it was the virtual loupe tool so I could see my stone under high magnification before buying it. Also, I found the best price for what I wanted there. The site reviews on this blog I found very helpful and informative.

    Post # 12
    257 posts
    Helper bee
    • Wedding: October 2013

    My ring is from James Allen and I absolutely love it. I found this site, along with his reviews of Blue Nile and James Allen, really helpful:


    My Fiance ended up e-mailing the guy who writes this blog and he helped him find the best diamond for him/me through James Allen. I wasn’t involved but from what my Fiance told me it sounds like it was a great experience all around.


    Post # 13
    2892 posts
    Sugar bee

    Good Old Gold. TONS of great reviews and products in the community.

    WhiteFlash is another I’ve heard excellent things about.

    Brian Gavin Diamonds. Another home run.


    All three have a great standing with tons of customers and two of them, I believe, are active members in the Pricescope forums.

    Post # 14
    4352 posts
    Honey bee
    • Wedding: August 2013

    I prefer James Allen because they have giant images of the actual diamond you are purchasing. So you can see all of the clarity issues and decide after actually seeing the stone. Bluenile doesn’t provide you with real photos.

    Post # 15
    285 posts
    Helper bee
    • Wedding: November 2012

    Well my Fiance bought my ring from Blue Nile, and he spoke very highly of their customer service, plus the resulting diamond/ring is gorgeous. I have no knowledge of James Allen however.

    Post # 16
    699 posts
    Busy bee
    • Wedding: November 1999

    I’m currently looking for diamonds online too and was planning on going with Blue Nile, but then I randomly got on James Allen and thier prices are a little better. I think both websites are great I’ve only heard good things about both so I think with either one you’re good. We’re going to go with JA because the prices are just better.

    As far as what to look for.. when you’re searching for a diamond narrow it down with the “advanced” options. Here are some websites that can explain what to look for and what to plug into the advanced search option:

    http://www.thediamondbuyingguide.com/ — click on the right under the cut you want and it will give you specs to look for.



    good luck!

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