Post # 1
I know some people disagree on emailing versus mailing Save the Dates. I’m not asking for your opinion regarding etiquette or which one you think is better. My Fiance and I have decided to email our Save-The-Date Cards because that’s what makes sense for our budget and our guests.
That being said, I would like to hear your opinion about what grabs your attention and makes you read a STD! We have quite a few work email addresses for our guests so I don’t want our STD to get lost in the pool of emails waiting for them on Monday morning. What day of the week is a light email day for you? I’ve heard Tuesday or Thursday in the early afternoon. Thoughts?
I know the poll is really nit picky but since guests are not receiving a hard copy reminder, I want to make sure the STD is as effective as possible. We have a bunch of out of town guests and the STD will direct them to our wedding website so they should be covered if they accidentally delete/lose the email.
Anyone use email save the dates successfully or unsuccessfully? Please share your advice!
Thanks for your feedback! 🙂
Post # 3
It depends on what email you are sending it to. Whether its personal or work email would change the best time of day I would think.
Statistically, when it comes to opt-in email lists the subject is the deciding factor for best day and time of day for click through rates.
Therefore, assuming the subject line is obvious and it doesnt get sent to a spam filter it wouldnt really matter when you send it.
A note: dont use pictures at the top of the email. Use text. Most people see the email first in a preview pane or on their smart phone and pictures dont come through (they see the x) so you want them to know what the email is before they click on it so it doesnt get trashed. You could run the risk of people thinking its junk email or a virus because its not a personalized email just to them.
Post # 4
I’d want to get it during the week. Any day except Monday is fine, but it should be during business hours. When I get emails at work, it’s very easy to add important dates to my calendar.
Post # 5
I emailed mine. It was designed like a printed save the date – with the text over a picture of us. Just put into an email instead of printed and mailed.
I didn’t give a thought about when I sent it out, but I think it was on a weekday.
Post # 6
I think your subject line is the most important. I check my email more regularly during the week and I would also send it out late morning (by then people have gone through all the emails from the previous day/overnight).
I would also suggest maybe adding a read receipt. Sure, not everyone will send one, but I think most would and it would give you some piece of mind that people received them.
Post # 7
i wish we could do email everything! but alas, our extended families have too many older foliks without internet who are big on tradition …
definitely a weekday, not friday or monday in case i took a long weekend, but during business hours so i could save it right to my calendar since i am sitting at a real life computer all day…
the subject should be clear (ie “STD” instead of something like “so what are you doing July 5?”) so that if i need to search for it its very easily found!
Post # 8
@ThreeMeers: Thanks! Almost a third of the receipients prefer their work email and the remaining guests will receive it in their personal email. The ones going to work addresses also have personal addresses but they never check it.
We’re using a template from a website. I’ll have to check on the information in the preview pane. Good tip!
Post # 9
@Crabbabs: Good idea on the read receipt!
@VAwife: @AlwaysSunny: @bostongirl27: Thanks! I really appreciate all of your feedback. 🙂
Post # 10
@bostongirl27: I would not put STD but SAVE THE DATE!
Post # 11
- Wedding: November 2013 - St. Augustine Beach, FL
Subject line should be Save the Date with Bride’s & Groom’s names. Send it in the morning on a weekday (preferably Monday) so people will see it when they check their email that morning or at lunchtime. I wouldn’t spend a lot of time worrying about this though.
Post # 12
@Crabbabs: lol i was just using an abbreviation…. of course “STD for Susie and Dave” could go wrong real quick 😉
Post # 13
@bostongirl27: I thought so – but I wanted to say something just in case 🙂