Debeers to sell inexpensive lab diamonds, are you excited?

posted 1 year ago in Rings
Post # 2
Member
726 posts
Busy bee
  • Wedding: March 2000

They are doing it so they won’t compete with mined diamonds or something that company is canny it has something up its sleeve ๐Ÿ˜‰

but I will be there to buy one of these 800 bucks a ct lab diamonds   

Just because I want one lmao ๐Ÿ˜‚ 

Post # 4
Member
726 posts
Busy bee
  • Wedding: March 2000

I want an any color 1 ct princess for 800 ๐Ÿ˜‚ 

Post # 5
Member
234 posts
Helper bee

Oh I’m so excited! I was very surprised to read this headlime…

Post # 6
Member
19 posts
Newbee

It’s brilliant on DeBeers part! I imagine they’re losing a lot of would-be mined diamond buyers to lab diamonds, moissanite, morganite, emerald, other gems. People are just so much more informed today about other options.

At $800/carat, they’re probably willing to make a minimal profit to buy themselves time to push other lab diamond makers out of the competition, which will lead to a monopoly for DeBeers.

Also, at this price point, people who want a diamond but choose other stones due to the high pricepoint will reconsider their options. It’s like “Oh, for another x number of dollars, I can get a diamond instead” The difference between a few hundred dollars isn’t as big compared to a few hundred to tens of thousands.

Post # 7
Member
561 posts
Busy bee

mrsmay07 :  Sign me up for a pink diamond, too!

I honestly wonder how this will be received. And what the industry-wide effect will be. 

Also wish man-made diamonds were available in larger sizes. ๐Ÿ˜

Post # 8
Member
19 posts
Newbee

Found pictures! Looks like there will be pink and blue stones as well a clear ones.

https://www.washingtonpost.com/news/business/wp/2018/05/29/de-beers-has-scorned-lab-made-diamonds-for-years-now-it-will-sell-them-for-as-little-as-200/?noredirect=on&utm_term=.b35db3a11629

 

“With Lightbox Jewelry, De Beers says it hopes to tap into a new market. The line will include earrings and necklaces — but no engagement rings — that cost between $300 to $900, making it a more affordable alternative to traditional diamonds.”

 

Post # 9
Member
19 posts
Newbee

The e-commerce website is up and running with pictures and prices. Nothing can be purchased yet though. It says coming Fall 2018 on the website.

https://lightboxjewelry.com/

 

Post # 10
Member
99 posts
Worker bee

meepletree :  wouldnt monopolizing lab diamonds be illegal/impossible? How would they do that? I love having options and the name DeBeers leaves a bad taste in my mouth lol. 

Post # 11
Member
1231 posts
Bumble bee
  • Wedding: September 2011

mrsmay07 :  Found this as well: https://www.jckonline.com/editorial-article/de-beers-going-into-lab-growns/

“The diamonds will not be graded, as De Beers does not feel that a lab-grown product deserves grades, since it is manufactured and replicable. However, the stones will be “at the top end of the scale,” says De Beers director of strategic communications David Johnson.”

I found this to be really strange.

Also, “The diamonds will be sold only as jewelry, not loose.” And they won’t be sold as rings.

heihei13 :  They’re very obviously trying to push the lab diamond prices much lower than their other competitors. They are able to do this because they are a huge corporation and have a lot of money. If other man-made diamond sellers aren’t able to lower prices to DeBeers’ level, they may be out of luck and out of business–creating essentially a monopoly.

DeBeers essentially has a monopoly on mined diamonds currently, and they are the ones who drive diamond prices artificially high by withholding diamonds from the market and playing up their “rarity.”

Post # 12
Member
19 posts
Newbee

heihei13 :  If what these other articles are saying is true with regards to the price of a lab diamond being around $4K per carat, DeBeer’s price of $800 is seriously undercutting the competition. It’s not a true monopoly in the sense of the word. Maybe “dominate the market by undercutting competitors” is a better description.

Post # 14
Member
1231 posts
Bumble bee
  • Wedding: September 2011

mrsmay07 :  Yeah, agreed. Since they are not grading and only selling their diamonds in jewlery (which does NOT include rings), I’m not sure if they will really compete with the man-made diamond engagement ring market.

Post # 15
Member
726 posts
Busy bee
  • Wedding: March 2000

Heck I wil buy a 1 ct pendant and

put it in a ring if they wont lmao ๐Ÿ˜† 

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