Debeers to sell inexpensive lab diamonds, are you excited?

posted 1 year ago in Rings
Post # 16
Member
9928 posts
Buzzing Beekeeper
  • Wedding: City, State

Lol, the way they are spinning the marketing in such a condescending way is genius. 

“Lighthouse is for lighter moments, like Sweet 16s or a gift for a girlfriends birthday.”

 

Post # 17
Member
19 posts
Newbee

mrsmay07 :  I agree! They’re purposely doing these little things to set the lab diamonds apart from mined ones.

Even the settings that they’re putting these mined ones in are gold plated or sterling silver, not 14K/18K gold or platinum.

What’s to prevent someone from buying one of their 1ct pendants in sterling silver for $900 ($800 for the stone + $100 for the setting) and remounting it, since they won’t be selling loose stones?

That’s the route I would take for my future pretty pink diamond in a rose gold setting! innocent

Post # 20
Member
105 posts
Blushing bee

meepletree :  What De Beers could theoretically be doing here is setting up a predatory pricing scheme, which is what major corporations can do to push competitors out of the market by driving them out of business, and subsequently raising prices to generate monopoly level profits.

Post # 22
Member
105 posts
Blushing bee

heihei13 :  what’s even worse is that corporations almost always get away with this because it is nearly impossible to prove in court. 

Post # 23
Member
726 posts
Busy bee
  • Wedding: March 2000

enfrancais :  it is gross it is horrible as soon as I read it I knew them canny de beers ash moles were going to drive the market so low that they would push most other companies out of their way so to speak!

The only way this would backfire is nobody purchased them and continue to purchase from their competitors !

Post # 24
Member
105 posts
Blushing bee

meliamartinez31 :   This might not be what their end game is considering it is a risky move with no guarantees of success, and it is immensely costly to them. But knowing how they cornered the diamond market it is a distinct possibility.What I think is more likely is what someone else mentioned – trying to create an association in consumers minds’ that lab grown stones are less than and inferior to natural diamonds by marketing them as low-end tokens so they become less desirable. That way consumers move away from exploring alternative options and go back to buying natural diamonds.

Post # 25
Member
712 posts
Busy bee

Element Six (the De Beers subsidiary in question here) is a major manufacturer of industrial lab diamonds. Industrial diamonds for cutting etc are a big business, so it makes sense to leverage already existing technology/infrastructure to serve consumer markets or reclaim what once belonged to mined diamonds.

You’d be surprised at how many collaborations E6 has with top physics research labs, so I cynically wonder if they were able to benefit from government research grants from DoE/DoD/etc to ultimately hit at De Beers’ competition. If so, they’re evil geniuses. 

Post # 26
Member
679 posts
Busy bee

I’m so going to buy these!!  But honestly, even if they do make these in rings, I will not buy them for an e ring.. just for a stand in probably. But I’m definitely buying these at those price points for earrings, pendants etc. 

Post # 27
Member
1196 posts
Bumble bee

Just the way they’re talking about lab grown to mined diamonds is such a condescending way. The other week I saw an article about how millenials are turning away from mined diamonds and into lab created diamonds. And seeing how popular moissanites have been getting, I bet this is another way for them to get their cut of the money or maybe a way to lower the price of other lab grown diamonds. 

I mean I’m down for competitive pricing, but these are the people who control how expensive diamonds are today. So it’s a pretty dirty business company as it is.

No thanks bud. I don’t wear jewelry anyway. I have no need for $800 pendant or earrings. 

Post # 28
Member
2814 posts
Sugar bee
  • Wedding: November 2015 - City, State

I just saw this! I am SO excited. I’m going to tell my sister about this… heck she can buy a 1 carat diamond and then go all out on a beautiful setting 🙂

I may have to scoop up two for earrings for myself!

Post # 30
Member
1195 posts
Bumble bee

They’re clearly trying to slight anyone who beleives in a more ethical diamond choice.  They’re monopolists and none of us should give them any money.  They’re just trying to steal market share from other retialers, which is what they do best and how they maintain their position at the top.  It’s greedy and sickening.

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