Post # 1
Sooo it’s coming up to Christmas and New year so what do we get rammed down our throats on T.V and other media outlets? It’s time to lose weight and diet LADIES!
I cannot answer adverts in other countries but here in the UK twice a year (before summer and before Christmas) you get inundated with advertisements for Weight Watchers, Diet Chef, XLS medical, Slim Fast, Jenny Craig etc….and they are always always ALWAYS aimed at women and it really grinds my gears! And it’s never about fitness it’s only about losing weight to “look good” example: There was a Diet Chef advert on last year where the woman was talking to herself a year before she used Diet Chef and the before Woman was lank haired, spotty, frumpy dressed and maudlin, crying because she wanted to so desperately wear a bikini again. A complete mess. whereas the after woman was tidy, hair perfect, skin flawless and bouncy. She.lost.a.stone. now yes I know that a stone does make a difference but seriously the before Woman was a 10/12 and the after was a 8/10 IMO. I’m pretty sure that the could’ve rocked her bikini before losing that stone. The advert was ridiculous and ended up getting banned after loads of complaints.
Whilst yes I understand a good diet is essential for a healthy life ALL of these adverts are aimed at “looking good” not being internally healthy and they are ALL aimed at women. I’m pretty sure men can do Weight Watchers, Slimming World, Slim Fast ect…..so why aren’t the adverts aimed at both sexes? It come across to me that in this day and age, in this supposed modern society that men are still allowed to eat the half a cow and swig beer and scratch but the woman has to be this wafty waif who should be permanently on the scales so as not to gain an ounce otherwise society and your man will think you disgusting.
Post # 2
Stop watching trash TV and you won’t see those ads.
Post # 3
So just from my post you have deduced (wrongly I may add) that I watch trash T.V? Well Miss Marple you’re wrong on that because I DO NOT watch trash t.v I actually don’t know what that is maybe you can enlighten me? My post is merely pointing out that you’ll see these kind of advertisements everywhere and its always aimed at women.
Post # 4
Those ads aren’t everywhere though, they are on trash tv channels or in trashy magazines.
I pretty much only watch the BBC or Netflix and I don’t read magazines so I literally never see these ads.
Post # 5
”Cosmeticizing” obesity management rarely if ever results in a permanent solution. Addressing meaningful goals MAY help. Advertising that does before-afters is TOTALLY cosmeticizing. Don’t watch it.
YOUR OBSERVATIONS ARE ABSOLUTELY SPOT ON, and probably much more annoying in the US.
Post # 6
gomezandmorticia : They piss me off too. In the US we also have ads for drugs, so there’s constantly “ask your doctor about this! 80% of patients saw results! Side effects include bleeding to the brain and suicidal thoughts.” Ugh.
I don’t know what PPs deal is, but commercials do vary a lot based on the type of people who are watching the show. You’re watching shows aimed towards adult women, so you watch those crappy, sexist ads a lot more. If you watch sports, you’ll see some ads geared toward men looking better, too. But probably still a lot to get women to lose weight.
They also do a lot of research before designing those ads to make sure they’re affective, so women have obviously expressed more interest in losing weight to be pretty, not for health. Which is an entirely separate, unfortunate issue.
Post # 7
gomezandmorticia : I haven’t seen an increase in adverts so I can’t really comment on that. It doesn’t feel that there is any more pressure than usual to lose weight but at the moment the pressure to lose weight is constant. Being overweight gives people free reign to tell you that you’re going to die young and get diabetes. And finally they top it of with “don’t you want to look good?” So yes being overweight is linked to beauty standards but people now get so sanctimonious for health reasons. I’d rather have the TV tell me to lose weight than an actual person or a customer as I’ve had happen at work because when it’s a customer you can’t tell them to fuck off before I throw a doughnut at them from my permanent stash because I’m overweight so always carry doughnuts.
I think the pressure is worse if you’re a woman but I still think any overweight person feels the pressure to lose weight. Feels the pressure that they’re not conforming to society’s standards. It comes from the media, how many articles each month are there about the obesity crisis? It comes from the shops when you can’t buy a pair of jeans to cover your arse that don’t swamp your legs in yards of material or the fact that you can only seemingly get ‘mum’ jeans as a plus size woman. And actually men’s clothes are equally unexciting for bigger men.
I’ve just joined slimming world and there are men that go too. The number of women far outweigh men but men are there. Men are also featured in the literature of before and afters. The literature doesn’t just focus on the looks side, obviously there’s a huge photo of the before and after but people are mentioning their healthier lifestyle and more sleep in the text.
Basicaly being fat is unacceptable to society. Being fat and a woman is doubly unacceptable. But I don’t think men are now fully escaping the pressure. So society will make you feel bad however it wants until you conform.
Post # 8
gomezandmorticia : Absolutely agree! You don’t see commercials targeting men asking if they want to get rid of their love handles or how they can feel full for hours with a commercial brand diet drink for breakfast and lunch. I’d prefer to see commercials advocating healthy eating and fitness for everyone rather than the don’t-feel-happy-in-your-own-skin commercials directly targeting women.
Post # 9
gomezandmorticia : Yep, preach sister. It also annoys me because the diet companies want you to fail. Their entire profit margin is reliant on people gaining the weight back so that they have returning customers! They want to make us feel like shit so we throw our money at them. But no-one ever thinks about that either. We’re supposed to just accept it as given that women are treated as nothing more than window dressing and if you’re not 100lbs or less then you’re not happy or attractive.
I didn’t realise that ad had been banned. It was a stroke of genius from a marketing perspective.
abouttodoit17 : I think you’re rather missing the point. Plus, you don’t get to judge that OP is watching ‘trash tv’ just because she isn’t viewing it solely on BBC or catch-up! Your logic is also deeply flawed; for instance, I don’t like going out and coming up against racism. What would be your solution? Don’t leave the house? The problem isn’t about my leaving the house. The problem is racism! Let’s tackle inequality rather than just pretend it doesn’t exist. If sticking your head in the sand works for you then carry on, but it certainly doesn’t help anyone else.
Post # 10
I’m so glad I just use streaming services (Netflix, Hulu, Amazon) rather than cable. No commercials for me!
That add does sound particularly bad though! It would be nice if weight-loss programs focused on health but I’m guessing thier research tells them it’s more effective to focus on looks and that women are more interested in thier programs than men.
The issue is a lot more complicated than just the commercials though. Society as a whole focuses so much on women’s weight and connecting it to beauty and self-worth. Once society starts to change the commercials will start to change to.
Post # 11
Here in the US we have ads for men, too. I like the phone apps like Loseit and Myfitnesspal. Totally free. 😁 Then I can laugh at the ads because I lost 36 pounds on Loseit.
Post # 12
howdoyoudo : I’m not judging OP for watching anything, I’m literally just pointing out the fact that ALL tv channels don’t show adverts like that. If she doesn’t want to be exposed to them then she should assess the content she watches, either on tv or online as their advertisements are tailored to certain demographics.
You cannot compare advertising weight loss products to racism whatsoever. That is absolutely ludicrous. Are you proposing that companies aren’t allowed to market anything geared towards weight loss?
The uk actually has some pretty touch advertising standards with regards to body shaming so I don’t agree that these ads are everywhere and particularly offensive as a whole.
Post # 13
abouttodoit17 : …..you speak as theough BBC and Netflix don’t have trash on them. XD
Post # 14
rosydelight : well they don’t have adverts so it’s pretty relevant to this thread.
Post # 15
I don’t know what kind of TV you watch but last I new the UK had a lot less ‘trash tv’ than the united states. IMO anyway.
I know what you mean about this stupid dieting nonsense. When did it become mandatory for all dresses to be skin tight? They aren’t all meant to. If a dress is a lace up bodice, then a certain amount of tightness is expected. The last time I went dress shopping for a formal dress I was put into a corset and laced up into a dress that I still say was 2 sizes too small.THey had bigger sized, but insisted said size was the right one. WHen I told the sales girl I could barely breathe and was seeing spots, just about every other woman in the shop looked at me like I was a alien and told me that’s how dresses were supposed to be. You’re supposed to wear the smallest dress possible. no thanks, I prefer to breathe! Who says that you have to look as small as possible to look good?