(Closed) Do Facebook ads mean anything?!?

posted 6 years ago in Waiting
Post # 3
Member
3885 posts
Honey bee
  • Wedding: September 2011

They’re kind of, sort of related to either pages you Like/groups you join, or to the pages/groups our friends like/join. The advertiser can decide how many levels of connection they will market o, so depending on the sponso, your SO might be seeing the e-ring ad because a friend of a friend of a friend of a friend Likes the knot’s page.

Facebook “says” they don’t mine your data after you leave their site any more. I’m not sure if I believe them. But I’ve placed Facebook ads before and I know how they decide who sees what ads.

Post # 4
Member
148 posts
Blushing bee

@pokie45:  FB ads are different than the ads you see on other websites. As @fishbone said, they probably aren’t related to any of his particular searches, but based on his demographical/personal info.

Now, if you see an e-ring ad when he’s looking at some random website or the ones that pop up on the bottom of youtube videos, that may mean something different…

Post # 6
Member
220 posts
Helper bee

I actually got a big uptick in wedding/engagement related facebook ads right around the time I got engaged and started googling that stuff. So I wouldn’t get your hopes too high, but it could be something!

Post # 7
Member
148 posts
Blushing bee

@coastalbee88:  Did you change your relationship status to “engaged?”

Post # 8
Member
6741 posts
Bee Keeper
  • Wedding: June 2014

I was always under the impression that they target it based on things you’ve searched before.  I don’t remember where I read this, but it’s the “new way” of advertising.  I’ve noticed that when I search for a particular thing, then my fb ads match that.  If I change and search for something else, my fb ads change, too. 

I would say there’s a good chance he was looking at e-rings if there’s an e-ring ad on his FB, but I can’t be too sure. 

Here’s an article that suggests what I’m saying is right:

http://articles.cnn.com/2012-06-18/tech/tech_social-media_facebook-ads-web-browsing_1_facebook-and-google-user-data-facebook-user?_s=PM:TECH

Post # 9
Member
148 posts
Blushing bee

@futuremrsk18:  Ahh, you may very well be correct then. I used FB ads for an event I was hosting, and you could only base it on their demographical information (age, location, “Likes”, etc.), but that was back in April. The article you referenced is from June, so perhaps my information is outdated!

Post # 10
Member
6741 posts
Bee Keeper
  • Wedding: June 2014

@MrNavidson:  Yea, I remember there being “privacy” concerns because people thought that it was weird that FB essentially sees what you’re doing on your computer and uses that to advertise to you.  I think that FB isn’t the only site doing it, though. 

Post # 11
Member
148 posts
Blushing bee

@futuremrsk18:  Yeah, Google’s been doing it for years. If you use gmail, they even do a search of the text in your emails and base their ads on some of the things you’ve written! It’s crazy!

Post # 12
Member
6741 posts
Bee Keeper
  • Wedding: June 2014

@MrNavidson:  Oh wow, I didn’t know google goes that far!!

Post # 13
Member
3885 posts
Honey bee
  • Wedding: September 2011

Yeah google is really nosy but they at least don’t sell your info to third parties. Facebook stopped their data mining pilot a few weeks after they started it because one of the privacy watchdog groups really attacked them in the media (part of why Facebook stock is down 50% from their ipo).

Post # 14
Member
418 posts
Helper bee
  • Wedding: November 1999

Actually it wouldn’t be related to anything he’s searched. From the second I put I was “in a relationship” I started getting stuff about getting engaged. As soon as I was engaged I got stuff about wedding related things. Whatever ads you see in FB have to do with pages you like and stuff in your profile.

Post # 15
Member
2523 posts
Sugar bee
  • Wedding: December 2012

Data mining unfortunately doesn’t stop when you go onto a site like Facebook, hence the advice to regularly “clear your cookies.”

Once you’ve been to a site, it attaches a cookie to see what kind searching/personal preferences you have regarding the Internet. This is how JCPenney, EBay, and the like help you find “similar items” when you’re doing online shopping. It doesn’t seem invasive, but at the same time, it is.

It’s really the same way with FB. They can say all they want that they don’t “technically” use cookies/data mining, but in the world of IT today, for a corporation it’s practically unavoidable. If you notice when you “like” a band or an business, etc on Facebook, ads with similar qualities will appear on the sidebar. Why? Because of the same principles used by JCPenney and EBay for “similar items.”

But they get away with it because they think most people don’t understand information systems and networks. That’s why it’s very important to watch what kind of information you put on your FB and the internet!

Post # 16
Member
1381 posts
Bumble bee
  • Wedding: April 2013

All I know is that I got a “Weight Watchers” ad on FB once and I’m a size 4… I was not amused.

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