Post # 1
As we know, it is engagement season, and the engagement ring ads are kicked into high gear. I just thought I’d start a thread where we can vent about how ridiculous some of these are, how annoying they are for those waiting, or how absolutely infuriating some are.
I’ll go first…
So there’s a local jewelry store that has ads running like crazy on the radio right now. For the most part, their ads are harmless enough. However, yesterday I heard the worst ad from them. I forget the exact wording, but I believe it was, “The bigger the stone, the more he loves you. Buy our signature 2 carat solitaire.”
I’m not sure if they think they’re going to reel anyone in with that one, but I found it just rude! It’s so much worse than the whole 2 month/3 month rule that jewelers brought in. Just because I don’t get a massive ring means my SO doesn’t love me as much as someone who does get one? WTF! Grr.
Post # 2
Dreaming42: I’m already married, but I totally agree with everything you’re saying.
That ad is ridiculous. I wear a .25 tcw ring even though my husband bought me an upgrade. Love does not reside in the ring, love is the way he teared up when he asked me to marry him. Love is stroking your hair at night when you can’t sleep. Love is getting past every obstacle life throws your way, together. Love is him telling you that you look like an angel when you meet him in front of the altar. If love means a 2 carat diamond then it’s a sad, ugly, love-less world we live in.
Post # 3
Dreaming42: agreed.as much as I love diamonds, and I do:-), I can’t stand the equivocation of a material item with love.
Every kiss begins with x, love is in a piece of jewelry, NOPE. I fell in love with my man when he was flat busted broke and I had all of the money. He loved me big time with no cash. Now he is getting me a gorgeous diamond because he wants to and he can (I didn’t want him to spend what he did), but he doesn’t love me anymore than he did when he couldn’t.
IMO, it’s all about the spirit of generosity and love, which can be expressed just as well without a big diamond. In fact I once had a man give me a huge diamond but he was a selfishness jerk. So no,diamond size doesn’t equal love. That’s total crap.
Post # 4
I hate them because of allll of the above and they are also heteronormative, non-diverse and monogamous as all get out.
Some people and their partner(s) are poly. Love is for everyone, not just people who have a man who is willing to shell out for a bauble.
I realize that though I rock the traditional rock and love my one man, others may love differently and that should be celebrated too.
Post # 5
The new kay jewelers commercial drives me nuts! It’s for the Leo artisan diamond and they talk about how they are the brights diamonds in the world (yeah right). I’ve seen this damn commercial so much I’ve memorized the lyrics to the cheesy jingle.
“You shine brighter than the stars in the sky, I am yours and I know you are mine. My love, you shine so bright. My love, you shine so bright. Every kiss begins with kay”
Post # 6
Dreaming42: I’m engaged but I agree some ring adverts are so cheesy and just plain silly. The worst are the wedding magazines where every ring shown on evey model is at least a 1.5 carat if not 2, even 3. even if the add is for a dress the girl has on a sizable ring. It makes ladies think that’s the norm!
I work in advertising so I get it, but frankly they set up expectations that are so hard for most guys to follow through and create disappointment on both sides (the guy feeling the pressure to buy smth he can’t afford and the girl wanting to “fit in” and have a big ring like every other girl (based on what they precise via ads))
honestly the mossi trend dsnt help either because a lot of these girls see these rings on Pinterest and Instagram and don’t know they aren’t diamonds and think every girl has a large $$ diamond on her finger. There aren’t as many average size diamonds around due to this trend and if you don’t know about it it’s easy to feel insecure. I.e Why can Sally and joe afford such a large ring when they have they same jobs as us and we can’t?
Post # 7
Dreaming42: that’s pretty bad.
The store where we bought my ring makes fun of a lot of other jewellery store radio spots, but their own are pretty bad too.
I really don’t like the idea that ‘the size of the stone = how much s/he loves you’ it’s not right at all.
Here’s hoping that most of the radio/tv spots we see will be sweet and romantic and not pushy and cheesy like they usually are!
Post # 8
Oddly enough this is one thing that has never bothered me as a waiting bee.
One of the biggest jewelry stores in our city advertises year round on the sports radio station and pushes engagement rings to the clueless men who know nothing about their girlfriends taste, diamonds or how to buy lol. According to their ads, it’s engagement season year round just about!
I feel for the dudes listening, cause it’s a total trap to hear your favorite sports star or radio commenter tell you you have to do something a certain way. A lot of my guy friends always want to buy from that store till I educate them on their many other options.
Post # 9
The irony of this ad on this thread??
Post # 10
I’m sick of Jareds! I’m sick of everyone asking me (joking or not) if he went to Jareds. No! He didn’t freakin’ go to Jareds!
Post # 11
Kaites4: haha I’ve had people ask me that too just so they can say it. Very annoying
Post # 12
Mine did go to Jared… so I just said, “Well, yeah.” 😉
Those ads always drive me up the freakin’ wall!