(Closed) How can I make "low cost photographer" NOT sound so tacky??

posted 4 years ago in Photos/Videos
Post # 2
342 posts
Helper bee

high-quality photography that won’t break the bank?

Post # 3
1229 posts
Bumble bee
  • Wedding: March 2014

Wide variety of packages to suit your budget? 

Post # 4
4698 posts
Honey bee
  • Wedding: September 2014

Do you need to mention it?

Can you instead list your prices on your website? I notice a lot of photographers don’t, maybe doing so can communicate your low costs without making it sound ‘tacky’.

Post # 6
1252 posts
Bumble bee
  • Wedding: May 2015

I wouldn’t mention anything about a low-cost package. I would just list the prices on your price listing/investment page.

Post # 7
234 posts
Helper bee
  • Wedding: Banquet hall

“Passion for photos, not profits”

Post # 8
7357 posts
Busy Beekeeper
  • Wedding: October 2014

Honestly you may want to consider doing business by word-of-mouth only and having your website be more of an online portfolio than an introduction to potential clients. When you have business cards and a website, and charge for your services, you’re a professional, even if you’re charging deeply discounted rates. Potential clients will expect a professional, with professional gear and professional services. You’re risking a whole lot of challenges if you aren’t absolutely clear with the expectation you give the clients (just browse these forums and you’ll see loads of threads about photographers and business relationships gone wrong).  It’s very difficult for a hobbyist to consistently deliver professional results. If you rely heavily on word-of-mouth, it might help prevent misunderstandings and missed expectations.  Even if you only charge $500 for a wedding, people will still see you as a professional, and will expect the same level of service they’d get from someone who is a full-time pro, so you may be better off in the long run to try to be the “friend of a friend” who does photos on the side, at least till you’ve got some real experience and can deliver on those professional-level expectations.


Post # 9
2350 posts
Buzzing bee

ChicoryCreek:  I wouldn’t mention it, I’d just put it on your price sheet. A good freelancer rule, however, is to not undersell yourself. I understand you’re just starting out, but $40 for three hours is ridiculous. You don’t want to undercut everyone else in your area price wise, that’s a good way to piss off a lot of other photographers. You can be competitively priced without totally low-balling, it’s really bad for the freelance market in general when people do this. 

Post # 10
342 posts
Helper bee

ChicoryCreek:  I was a photography student, and my best friend is a hobbyist.  She consistently delivers great results, and has the equipment to do so.  I wholeheartedly disagree that you have to be a full-time photographer to deliver consistent results – you just have to have talent.  At the same time, no matter how hard some people try, they will never be good at photography.  Hopefully, you fit into the former category.

I don’t think photography has to be “classy” sounding.  However, if I were in your shoes, I wouldn’t reference the price point. On the website you can have “packages starting at $250” (or whatever $$$ you choose) and that alone will tell people you are not the average priced photographer, as most photogs start at 4-digits and go up.  At the same time, have a portfolio that will show people you are worth just as much as those charging the big bucks.

Bestie was charging low prices until she had a full portfolio and something to back up her credibility, then could start charging a little bit more.  She is still much more affordable, and just as good if not better, than the other big names in the local area.

Post # 12
9548 posts
Buzzing Beekeeper
  • Wedding: August 2013

I would say that you are building your portfolio

Post # 13
49 posts

I’m a business owner myself, so I’m obviously very passionate about not underselling yourself and charging what you’re worth.  My advice would be to just make sure you don’t LOSE money on this.  Unless you are doing a shoot and burn with absoltuely no editing, for a three hour session plus driving time (hopefully these sessions are going to take place very close to your home), gas, etc. it will be extremely easy to actually lose money at that price.  

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